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Beans for cash
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Topic of Presentation
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Monday, 17 January 2011
Beans instead of cash?How to make agencies “just love your visit”?
Beans instead of cash?
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Wednesday, 5 October 2011
What is in your magic beans set?
5 magic beans
magic pot
extra fertile Slovenian soil
bamboo stick
meter
Beans instead of cash?
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Wednesday, 5 October 2011
What is your task?
Simply - to grow the highest bean stalk and get the price !
You have time until November 18th 3 PM sharp when the winner will be pronounced
You have to use magic beans and not any other type of beans
Use of fertilizers, artificial sun or any other help to grow higher bean stalk is of course totally OK!
You have to send me picture of growth progress every 14 days (you will get reminder)
You will be able to follow pictures and results on ftp://magic_beans:[email protected]
username magic_beanspassword viasat
Winner gets a basket fool of traditional Slovenian food and drink articles!
Beans instead of cash?
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Wednesday, 5 October 2011
How it worked?
We included all relevant planning and buying agencies in this “competition”
We opened mini site with pictures, funny stories etc. about the project. Every 14 days
new result were on the site
Beans instead of cash?
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Wednesday, 5 October 2011
How it worked?We visited them personally every second week to measure the growth so we met them for 5
times in two months without being “annoying” for them
Beans instead of cash?
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Wednesday, 5 October 2011
How it worked?
On every visit we presented some special advertising offer of special advertising solution
Beans instead of cash?
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Wednesday, 5 October 2011
How it worked?
First price was really nice: visit to Cannes advertising festival for 3 people with all cost covered!
Beans instead of cash?
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Wednesday, 5 October 2011
How it worked?The “grand finale”!
Beans instead of cash?
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Wednesday, 5 October 2011
Why do I find this marketing action a success!
All of the agencies just loved it and our relations definitely strengthen after the project
We presented four special offers that resulted in direct additional income about 10 times higher than the costs of marketing action
We were positioned as media than can help prepare something special and different for their clients
If you have very limited marketing budget then you have to use brains instead od cash – but we decided for beans
Beans instead of cash?
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Wednesday, 5 October 2011
The farmer wants a wife sponsorship
Host (well known Slovenian pop singer) in Transport shoes, 10 stores shopping widows advertising of our show + paid advertising
