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MATI Jerusalem | Mordecai Holtz June 2013 How to Market a Business on Twitter Effectively

Tweeting Your Business in a 140 Characters or Less

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Of all the social media platforms, Twitter is often considered the most difficult for a business to adapt and integrate into their marketing mix. Limited by its 140 characters and short micro-blog style, this social platform is often pushed aside in favor of the more 'logical' platforms, Facebook, Google+ and LinkedIn. Ironically, in my opinion, Twitter allows businesses the most direct, unique, yet informal point of entry and access to industry leaders, influencers and a new mode of customer communication.

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Page 1: Tweeting Your Business in a 140 Characters or Less

MATI Jerusalem | Mordecai HoltzJune 2013

How to Market a Business on Twitter

Effectively

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#Twitter4bizIL

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Agenda

• Introductions• Twitter in a Nutshell• Twitter in Numbers• Twitter & Business• Twitter Basics• Best Practices• Optimize Your Presence

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Introductions

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Twitter in a Nutshell

• 140 Characters• Micro-Blogging Social

Platform• All Content Public• Communication

Channel• Think IM to Everyone• Networking, News,

Share• Social Stream of

Conversation Updates• What is Important to

Your Customers and Sharing

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Twitter in Numbers

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Twitter by Numbers

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Twitter for Business

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Twitter for Business (cont.)

Twitter allows businesses a new mode of customer communication that can be tailored to match their customers’ preferences.

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Twitter for Business (cont.)

• Customer Relations• Crisis Management• Corporate Reputation

Management• Event Activation• Issue Advocacy• Product Promotion and Sales• Internal Communication

Identify what Twitter strategy works best for your company or client.

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Twitter Strategies

Follow Create Engage Repeat

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Strategic Approach to Twitter

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Twitter Basics

Points of Access

Twitter.comComputer/ 3rd PartyMobile App

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Points of Access

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Optimize Your Presence

What are your objectives?

Spread information & become a resource Enhance web presence & generate traffic Monitoring of brand & competition

Create community

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Customize Your Page

Use logo as avatar

URL, Branded fonts, bio information & a bit of humor

Customize background to show your space

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How to Grow

Organic vs

Paid

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How to Grow (cont.)

1 Follow people who are likely to follow you

2 Follow influencers in your domain(#followfriday, tweeterio)

3 Follow those who talk about you

4 Take part in conversation (blogs, forums, etc)

5 Communicate on Twitter: integrate Twitter into your website and place a link on all social channels and digital collateral

6 Fill bio using keywords: people read this first when deciding who to follow

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Number 1 Rule

Prepared by @mordecaiholtz

NFP Division Leader & Biz Dev. @PixelPointPress