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Discusses methods how businesses can leverage twitter to increase customer satisfaction, sales, and marketing for their business. Includes basic twitter terms, information, and resources.
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Twitter 101
Jessica Miller-Merrell
What is Twitter?
Concept Created in 2006 by Obvious Corp.
Called Twttr. 4-5 Million users
as of Nov. 2008. $57 million in
secured funding.
What is Twitter?
A microblogging community where members post answers to a question, “What are you doing?” in 140 characters or less.
6K firms join daily. Source for information,
marketing, networking, & business
Twitter as a Business Strategy
Whole Foods Jet Blue Starbucks Home Depot
Twitter Basics
Following vs. Followers
Bio
Retweet or RT
Tweets
Twitter Basics
@ Reply
Direct Message or DM
Now What? Add a picture. Join the conversation daily. Follow those that interest you. Don’t be afraid to make mistakes. Execute your Twitter Marketing Plan. Develop offline relationships. Non-business tweets.
Twitter for Business
Direct Indirect Internal Inbound Signaling
Twitter Applications
Twitter Search Tweet Later Third Party Applications
TweetDeck Twirl
Tiny URL Twitpic
Resources
Twit Tips Blog: twittip.com Chris Brogan Marketing Blog Slide Share (keyword search: Twitter)
Questions?
Jessica Miller-Merrell, SPHR
Follow me on Twitter @blogging4jobs
www.bloggingforjobs.blogspot.com
