Embed Size (px)
DESCRIPTION
This presentation discusses how to use Twitter from the ground up for business purposes and the cross over and connection between human resources and marketing when it comes to engaging, developing relationships, filling job openings and growing your brand on Twitter and social media. We will discuss best practices, tips and ways to establish meaningful relationships on Twitter without wasting a great deal of time and energy. This presentation is based off of Jessica Miller-Merrell's popular book, "Tweet This! Twitter for Business." Earn HRCI recertification credits any time. Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free.
Citation preview
Jessica Miller-Merrell & Jonathan Brewer
HOW TO USE TWITTER#tweetcamp
@houseofbrew@Blogging4Jobs
Brought to you by:
Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR
cert credits free.
Where are you?
• The ultimate networking platform• Open – no need to ask for links or friends• The back-channel of business• Easy to reach people of influence
• OSAMA BIN LADEN’S DEATH• HUDSON RIVER PLANE CRASH• ROYAL WEDDING ANNOUCEMENT• HILLARY CLINTON WON’T WORK TWICE UNDER
OBAMA (CNN SPECIAL)
International News that Broke on Twitter
News that hits home
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
News that Broke under your roof
I just got fired. I am sad :(
Watch out everyone! Major layoffs nationwide today and I was just part of the wreckage :( #yourcompany
Your Employee@elle1234
• Getting to know people prior to the conference
• The Conference Hashtag
• Conference Twitter Lists
• #PRSCamp
The Conference Experience
The Best Place to Find Content
Would you rather spend hours each morning, sifting through hundreds of articles just to find the few that are worth reading…..OR….
The Best Place to Find Content
Let your Twitter Friends Curate Content For You!
The Best Place to Find New Friends
Customer Service
Good Service will get talked
about too -Not just
complaints
Customer Service
Over Twitter, your fans talk
to new customers on your behalf
Customer Service
And your best fans share their passion with their friends.
Social Candidate Experience
Short History of Twitter
• Created in March 2006 and launched July 15,1006.• Original Codename: TWTTR (5-character SMS Shortcode for group
SMS communications)• 2007 SXSW conference – from 20,000 tweets/day to 60,000
(cleverly placed “twitter streams on monitors”)• 400,000 Tweets per quarter in 2007• 100 million Tweets per quarter in 2008• Feb 2010, 50 million tweets per day• Today: over 340 million tweets per day
• What’s that @ sign?
Your handle and your profile
• Your Twitter Profile• Your handle (@houseofbrew)• Your Bio (who are you?)• Your Picture (Hatch the Egg)
What should I choose for my handle?
• Your Name• Your Nickname• Your Personal Brand
• Stay Away from:• The underscore _• @yourname23544• The obscure
Profile Tips
Connect with people on your passions….What do you do and what do you love?(ProTip: Use Searchable “keywords”)
Do I really need a picture of me?
People connect with people.
What’s the # sign? (Hashtag)
• Follow Conversations• Chat about Topics• #PRSCamp
Favorite TweetsHome->View my profile page-> Favorites
Why only 140 characters?
Originally, Twitter was based off of SMS. 160 characters = 20 characters for your handle and 140 for the message.
If you only follow celebrities and brands, your Twitter experience will be one large commercial
Who should I follow?
• Who should I follow?– Follow people in different industries or those who are like you. Follow people who converse with
people you follow.
Who should I follow?
• Conversation Jump• Follow people who
are being talked about or to
Find who to follow
Learn about who you’re following
• Watch conversations• Click on handles• Read bios, review
their “stream”
Lists
Direct Messaging
• DM’s are private• Mutually Following
The Benefits of Tweeting in Public
Who Sees My Tweets?
#1 - The people following you see your tweets
Who Sees My Tweets?
#2 - The people you @mention see your tweets
Who Sees My Tweets?
#2a - @mention in the beginning – only people who follow both of you see this tweet
Who Sees My Tweets?
#2b - @mentioning in the update means all of the Tweeter’s followers see this tweet plus the people @mentioned.
• What’s the difference between RT and Retweet?
Retweet
• Retweet means you love the tweet and want to share it with your followers as if they were following that person.
@coolbird
@coolbird
• What’s the difference between RT and Retweet?
RT
• RT means you like the original tweet and want to comment on it.
@coolbird
Inspiring article! Thanks! RT @coolbird: tweet!
– DON’T:• Beg people to follow you• Announce your location for every
Foursquare check-in• Cross post long messages from
Facebook or LinkedIn that get cut off in 140 characters• Complain about every negative
experience you ever have
What should I NOT be saying?
– DO:• Share links to great content• Ask questions• Engage in conversations• Participate in chats• Compliment authors and brands• Meet thought leaders in your industry• Be a resource for others
What should I say?
Public Search for “Carroll University”
• Any public tweets can show up in Twitter search or Google.
Twitter Slip-Up Examples
Twitter Slip-Up Examples
Twitter Slip-Up Examples
Twitter Slip-Up Examples
So Now What?
• Sign Up or Sign in and Fix your profile• Start following people you know and people
you want to connect with• Check out people located within a tweet
Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR
cert credits free.
