Embed Size (px)
DESCRIPTION
Twitter for businesses is not just about tweeting, it's about 'farming' for people who value the wisdom/content/tweets you put out. Read more about how you can optimise your use of Twitter. Contact us at http://runwaydigital.com/ for more information and the latest learnings about Twitter.
Citation preview
This is how Twitter is valuable for your business.
1
“Twitter isn’t for me”
This isn’t your choice in business.
Let your customer decide how to reach you.
2
The Average Twitter User is 39.1 Years Old(and Probably A Woman)
•http://www.briansolis.com/2010/03/the-age-of-social-networks/
RunwayDigital.com 4
Twitter for businesses is not just about tweeting, it's about 'farming' for people who value the wisdom/content/tweets you put out.
RunwayDigital.com 5
Build your list of at least 800 RELEVANT customers/prospects/advocates per month.
Reach many people in manyniches.
RunwayDigital.com 6
Example: First month: 1,000 followers interested in Runway Digital content
RunwayDigital.com 7
Find people who value your online content. Loads of online information is available. It’s a pleasure when someone serves you somethingtailored, appropriate & timely.
RunwayDigital.com 8
How do we find people online related to your business via Twitter? Where are they?What are they talkingabout? How do they know about you?
Find Customers. Follow their followers.(Especially when they're tweeting about you / your products /company.)
Help them find you and your great information that’s interesting to them.
RunwayDigital.com 9
Example: You seek customers who are one-person organisations. They follow “Flying Solo” on Twitter.
Action: Follow Flying Solo followers and publish tweets valuable to them.
RunwayDigital.com 10
TIP:
In advance, design what you'll tweet & who that will be relevant to.
A 2 hour workshop with 5 people creates 3 months of non-time-dependent tweets (and Facebook status updates).
RunwayDigital.com 11
TIP: Use timely.is for tweet automation (& Facebook updates) - not auto tweets from Facebook. This is like an auto-responder - working for you and giving you assurance that your great info is still going out when you're not there. (Ensuring consistent and useful content for your audience.)
RunwayDigital.com 12
TIP:
Match tweets to who's interested in them & follow a small group (250) who'll be interested in it.
RunwayDigital.com 13
TIP: Update your Twitter bio so it's interesting to each new group you're following. (They see your bio when they assess whether to follow you.)
RunwayDigital.com 14
TIP: Set up company Twitter account that is separate to your personal Twitter account.
This is so you can publish automated tweets, and build your customer list / attract audience (& set up
twitter lists set up to show knowledge of market)
RunwayDigital.com 15
TIP: (Personal) Twitter account - instagram & soundcloud iPhone applications are great for automating/autoposting photos and audio to Facebook, Twitter, Flickr, foursquare your blog.
RunwayDigital.com 16
Remember: Engage with your followers. Automated tweets is not the whole effort.
Your online
customers
1. People naturally find you – owing to what you have on your website, what you tweet, blog, …
2. Seek relevant people
3. Create a buzz about your business to attract many
In Summary
RunwayDigital.com 18
“What value can I provide via Twitter?”
19
Contact us to build your audience & create great engagement with your customers via Twitter.
Samantha Bell [email protected] Twitter: @RunwD
Runway DigitalTwitter Strategy, Audience Building, Content Development.
@RunwD
RunwayDigital.com 20
Extras for newcomers to Twitter
Use Search.twitter.com like Google to search and see what people are
tweeting about
RunwayDigital.com 21
RunwayDigital.com 22
Easy Twitter terminology:
People’s names start with @ (e.g. @BarackObama)
RT is ‘retweet’ (like forwarding an email)http:// is a website
Hot Tip: Check settings so emails only when needed
RunwayDigital.com 23
Example:
…See, it’s easy!
Tip: Follow your suppliers when you need to interact with them via private tweets (DM’s / Direct Messages). Quicker than a call centre.
RunwayDigital.com 25
Where are your customers? What are they tweeting about? Who are they following?
RunwayDigital.com 26
Look at how companies are successfully using Twitter
RunwayDigital.com 27
Look at how companies are integrating Twitter in their site.
Real time updates.
28
Contact us to learn more. We’ll help youbuild your audience & create great engagement with your customers via Twitter.
Samantha Bell [email protected] Twitter: @RunwD
Runway DigitalTwitter Strategy, Audience Building, Content Development.
@RunwD
