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There's a lot of buzz around Twitter these days. What is it? Can it really be used for business, and if so, how? This presentation was given for the Montgomery County Chamber of Commerce (Blacksburg, VA) by Cheryl Smith, CultureSmith Consulting, on Wednesday, March 18, 2009.
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Listening, Listening, Learning & Learning & EngagingEngagingTwitter for BusinessTwitter for Business
By Cheryl Smith, CultureSmith By Cheryl Smith, CultureSmith ConsultingConsulting
The MapThe Map
OverviewOverview Business ObjectivesBusiness Objectives Getting StartedGetting Started Tips & ToolsTips & Tools MisconceptionsMisconceptions PaybacksPaybacks
Creative Commons photo by crimfants on Flickr
Twitter: ThenTwitter: Then
Bike messengersBike messengers Text/SMSText/SMS Side projectSide project
Twitter: NowTwitter: Now
Five million usersFive million users Natural disastersNatural disasters World eventsWorld events Corporate accountsCorporate accounts CEO’s, small business owners, CEO’s, small business owners,
thought leaders and morethought leaders and moreRick Sanchez, Britney Spears, Obama & McCain, God, Santa Rick Sanchez, Britney Spears, Obama & McCain, God, Santa Claus, Max Lucado MC Hammer, South Park, Jonathan Falwell, Claus, Max Lucado MC Hammer, South Park, Jonathan Falwell, John MaxwellJohn Maxwell
WIIFM?WIIFM?
SalesSales VisibilityVisibility CommunityCommunity Market ResearchMarket Research Productivity & Problem SolvingProductivity & Problem Solving
SalesSales
Creative Commons photo on Flickr by theleetgeeks
VisibilityVisibility
CommunityCommunity
Market ResearchMarket Research
Discover industry trendsDiscover industry trends Check out the competitionCheck out the competition Listen for brand mentionsListen for brand mentions
Productivity & Problem Productivity & Problem SolvingSolving
Take the LeapTake the Leap
Use your photoUse your photo Link to more infoLink to more info Be concise and compellingBe concise and compelling
Creative Commons photo on Flickr by Kevin H
Follow StrategyFollow Strategy
ToolsTools
Creative Commons photo on Flickr by Futileboy
TipsTips
RTRT ## Shortened URLSShortened URLS
Creative Commons photo on Flickr by Astralagos
Fitting it ALL InFitting it ALL In
24 Hours24 Hours PrioritiesPriorities ObjectivesObjectives Start out smallStart out small DelegateDelegate ReplacementReplacement
Creative Commons photo on Flickr by Swperman
MisconceptionsMisconceptions
““There are only a few million people there.”There are only a few million people there.”
““Twitter is made up of only geeks and Twitter is made up of only geeks and techies.”techies.”
““Twitter is a time waster.”Twitter is a time waster.”
PaybacksPaybacks
Meet awesome tweopleMeet awesome tweople Bypass the gatekeeperBypass the gatekeeper Stay currentStay current See slide #3See slide #3
Creative Commons photo on Flickr by DavidDMuir
Let’s ConnectLet’s Connect
Cheryl Smith, CultureSmith ConsultingCheryl Smith, CultureSmith Consulting
www.culturesmithconsulting.comwww.culturesmithconsulting.com434.258.2448434.258.2448cheryl@culturesmithconsulting.comcheryl@culturesmithconsulting.comwww.twitter.com/cherylsmith999www.twitter.com/cherylsmith999http://www.linkedin.com/in/cherylsmith999http://www.linkedin.com/in/cherylsmith999
