UAE Soap Market Size, Share, Growth & Forecast 2025

MARKET INTELLIGENCE . CONSULTING

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UAE SOAP MARKET

FORECAST & OPPORTUNITIES

2015 – 2025

2

Scope of ReportProduct of Interest (POI): Soap

Review Period

2015 – 2018

Base Year

2019

Estimated Year

2020

Forecast Period

2021 – 2025

Year Range

UAE soap market is expected to grow at a significant rate during the forecast period.Factors such as the increasing disposable income, use of washing machines in almost everyhousehold and booming textile industry are contributing towards the fueling the demandfor soaps in the country. Based on form, soap market can be segregated into liquid andsolid.

Market Segmentation

FORM

• Liquid

• Solid

REGION

• Sharjah

• Dubai

• Abu Dhabi

• Rest of UAE

• Store based

• Non-store based

DISTRIBUTION CHANNEL

• Kitchen

• Laundry

• Personal

• Novelty

• Perfumed

• Beauty Soaps

• Medicated

• Others

APPLICATION

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Table of Contents

S. No. Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer

4.1. Product Quality

4.2. Brand Awareness

4.3. Brand Recall

4.4. Unmet needs/challenges

4.5. Overall Satisfaction Analysis

5. UAE Soap Market Overview

6. UAE Soap Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Form (Liquid, Solid)

6.2.2. By Distribution Channel (Store based, Non-store based)

6.2.3. By Application (Kitchen, Laundry, Personal, Novelty, Perfumed, Beauty Soaps, Medicated and Others)

6.2.4. By Region (Sharjah, Dubai, Abu Dhabi, Rest of UAE)

6.2.5. By Company (2019)

6.3. Market Attractiveness Index

7. UAE Liquid Soap Market Outlook

4

Table of Contents

S. No. Contents


7.1.1. By Value


7.2.1. By Distribution Channel

7.2.2. By Application

8. UAE Solid Soap Market Outlook


8.1.1. By Value


8.2.1. By Distribution Channel

8.2.2. By Application

9. Market Dynamics

9.1. Drivers

9.2. Challenges

10. Market Trends & Developments

11. Policy & Regulatory Landscape

12. UAE Economic Profile

13. Competitive Landscape

13.1. Competition Outlook

13.2. Company Profiles (Top 10 Leading Companies)

14. Strategic Recommendations

15. About Us & Disclaimer

RESEARCH METHODOLOGY

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Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the UAE soap market,

overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the UAE soap market.

Data

Collection

Data Filter

& AnalysisResearch &

Intelligence

Actionable

InsightsBusiness

Solution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

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Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of UAE soap market. The team has analyzed the outlook of various

segments of this market, while considering the major influencing factors such as the increasing disposable income, use of washing machines in almost

every household and booming textile industry. The study includes market forecasting, which would enable our clients to take better decisions while

planning their strategy to achieve sustainability in UAE soap market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value : Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive secondary

research and primary surveys, with various key opinion leaders/stakeholders, such as soap companies, suppliers, channel partners, industry experts, and

other industry participants.

• The team interviewed more than 40 – 50 soap companies, suppliers, 15 – 20 industry experts and other value chain stakeholders in the UAE soap

market to obtain the overall market size from 2015 to 2019, which was validated by the Delphi technique. Taking standard deviation into consideration,

the market size was averaged out, to arrive at the market size data during 2015-2019.

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• Respondents were asked about the current and future market growth rates, market shares by form, by distribution channel, by application, by

region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated

across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further

triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

• Market shares by form, by distribution channel, by application, by region and by company were calculated based on the responses received through

primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments

of soap market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating

the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast UAE soap market,

TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

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TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used

the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that

the figures compiled are only for the organized market including market share data.

Partial List of Companies Interviewed Key Secondary Sources

▪ Detergent Industrial & Trading Co Ltd

▪ Ditra Sitra

▪ Al Aslaf Detergents Trading

▪ Ptal International FZC

▪ Horsens International Trading LLC

▪ JP International FZCO

▪ Fayfa Adhesives

▪ Makkavi Soaps Trading

▪ Emami International FZE

▪ Modern Detergents Ind (LLC)

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ Statista

▪ News Dailies

▪ Credible Paid Databases

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Industry Brief

According to TechSci Research report, “UAE Soap Market By Form (Liquid, Solid), By Distribution Channel (Store based, Non-store based), By

Application (Kitchen, Laundry, Personal, Novelty, Perfumed, Beauty Soaps, Medicated and Others), By Region, Forecast & Opportunities, 2025”,

market for soaps in UAE is expected to witness a substantial growth during the forecast period due to increase in population, thereby, increasing the

demand for soaps in the country. There has been a global product development which has made it easier to wash piles of clothes in one washing

machine. Convenience always attracts customers, thus, almost every household as of now has a washing machine to make the procedure of doing

laundry less cumbersome. Increased use of washing machines has led to the growth of detergent market, thereby fueling overall UAE soap market.

Furthermore, there has been an evident rise in consumer awareness regarding protection from various viruses, bacteria, and diseases, for instance,

Corona virus in the present day. Washing hands for sanitation is extremely crucial in order to protect oneself from such diseases. Besides, companies

like Johnson & Johnson (J&J) produce special baby-care soaps as babies need special care of their skin. Thus, soaps play a vital role in the healthcare

sector as well, which is enhancing the share of soap market of UAE.

Hand-crafted soaps have also come into existence and have grown popular among the consumers. There is a presence of soap manufacturing

companies in UAE which produce hand-crafted soaps in cities like Dubai, Sharjah, Ajman, Abu Dhabi, etc. For instance, the Camel Soap Factory, in

Dubai, produces about 10000 kgs of soap every month and is one of the highly renowned soap companies of UAE. The company produces hand-

made, chemical-free and sustainable soaps and tries to make the best out of waste by generating as less waste as possible. They are also environment

friendly as the percentage of plastic used by the company in soap production is quite less.

UAE soap market can be segmented based on form, distribution channel, application and region. Form segment is further bifurcated into solid and

liquid soaps. Solid soaps are expected to hold the largest market share as they are evidently cheaper than the liquid soaps. Additionally, they also

provide customers with a wider range of variety, which has made solid soaps dominate liquid soaps in the UAE soap market. Based on distribution

channel, market can be segment into store based and non-store based channels. It seems more convenient to people to buy soaps from a nearby store

as soaps are used on a daily basis rather than buying it online and waiting for days for its delivery, contributing to the share of store based segment in

the UAE soaps market.

Detergent Industrial & Trading Co. Ltd., Ditra Sitra, Al Aslaf Detergents Trading, Ptal International FZC, Horsens International FZC, JP International

FZCO, Fayfa Adhesives, Makkavi Soaps Trading, Emami International FZE, Modern Detergents Ind (LLC), etc. are some of the leading players of UAE

soap market. Customer satisfaction is the basic motive of these companies to fulfil owing to which they adopt numerous organic strategies like

increasing the companies’ total production along with launching new products. Besides, there exists a fierce inter-company competition in the soap

market of UAE. To sustain themselves in the long-run, companies tend to opt for many inorganic strategies too, like acquisitions, mergers,

collaborations, joint ventures, etc.

“UAE soap market is anticipated to witness significant growth during the next five years as the utility of soaps is increasing in various end use

applications. Medicated and herbal soaps are available in the market, which are meant to provide better care than normal soaps to oily, dry, sensitive or

diseased skin. Precision soaps have also been introduced to curb unique skin problems, which has prominently contributed to the market growth in the

country.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

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Sample Data - Snapshot

UAE Soap Market Size, By Value (USD Million), 2015–2025F

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00

2015 2019 2020E 2025F

By Value (USD Million)CAGR BY VALUE: XX% CAGR BY VALUE: XX%

UAE Soap Market Share, By Company, By Value, 2019

100% 15%

10%8%

5%4%

3% 3%

52%

Total Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Company 7 Others

UAE Liquid Soap Market Share, By Application, By Value, 2015–2025F

13%13%

13%

13%

13%

13%

13%

13%

13%

13%

13%

13%13%

13%

13%

13%

13%

13%

13%

13%

13%

13%

13%13%

13%

13%

13%

13%

13%

13%

13%

13%

13%

13%13%

13%

13%

13%

13%

13%

13%

13%

13%

13%

12%12%

12%

12%

12%

12%

12%

12%

12%

12%

12%

12%12%

12%

12%

12%

12%

12%

12%

12%

12%

12%

12%12%

12%

12%

12%

12%

12%

12%

12%

12%

12%

12%12%

12%

12%

12%

12%

12%

12%

12%

12%

12%

2015

2016

2017

2018

2019

2020E

2021F

2022F

2023F

2024F

2025F

Kitchen Laundry Personal Novelty Perfumed Beauty Soaps Medicated Others

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Report Name: UAE SOAP MARKET

FORECAST & OPPORTUNITIES2015 – 2025

https://www.techsciresearch.com/report/uae-soap-market/4625.html

About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas

to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting

models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and

global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the

market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or

complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand.

However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results

obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / User of this report. The information herein, together with

all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption.

Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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