Understanding youth

From

Mehul Makasana

Introduction

• Worlds highest youths in India [below 30 age, theyare 700million people in India]

• Success drives youngsters today

• Television emerges the biggest engager, withaverage time spent a day at over

• India's youth population grew at over 2% to 459million in 2009 ( Age 13-35) and iterate youthconstitute around three-fourths, numbering 333million

Global trend in youth• Social networking websites becomes

popular as it provides easyinformation and connectivity withoutlimitations

• Youth becomes gadget lover

• Youth today highly ambitious

• Take money as a status symbol

• Just do it kind of attitude

• Want to be independent

• Individual decision maker

Indian youth trend

• "eco-cool“

• "dikhawa" (showoff)

• "looking ugly" is cool!(among In'glo'dians)

• "innovate ur words!"...inmobile / I'm text-talk

Bolder

More selfish & self

dependent

Individual decision makers

Smart workers

Taking money as status symbol

What are the CHANGES IN YOUTH

Factors Determining Youth Behavior

• Socio-economic status

• Educational levels

• Place of stay

• Presence of media

• Freedom ( In terms of taking decisions )

• Culture and Traditions

• Youth icons

• Friends and Family

Indian Youth Lifestyle

• Wearing fashionable clothes is important for a large segment of the youth.

• Being "desi" is becoming yammi..."be proud of your root"

• Indian youth like to have readily available food like fast food which is time saving for them

• Indian youth entertainment…

First preference

53

8

39

0

First Preference ( % )

Family

love

Career

Society

Source :- Indian youth report 2008 by kaustav sengupta

Objectives

• To know the situation and need of youth.

• To know the behavior of youth in various aspects.

• To know their lifestyle.

• To know their various habits like eating, entertainment, clothing style, etc…