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Presentation given by Hjalmar Gislason, CEO of DataMarket at WARC 2014 in London, January 16, 2014
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F I N D A N D U N D E R S TA N D D ATA
Unified Intelligence
Internal
External
Historic Future
Strategic intelligence
(forecasts, outlooks,
predictions)
Market Intelligence
(trackers, surveys)
BusinessIntelligence
Corporate plans,
projections & forecasts
Internal
External
Historic Future
Strategic intelligence
(forecasts, outlooks,
predictions)
Market Intelligence
(trackers, surveys)
BusinessIntelligence
Corporate plans,
projections & forecasts
CMO’s World
Internal
External
Historic Future
Strategic intelligence
(forecasts, outlooks,
predictions)
Market Intelligence
(trackers, surveys)
BusinessIntelligence
Corporate plans,
projections & forecasts
Internal
External
Historic Future
Strategic intelligence
(forecasts, outlooks,
predictions)
Market Intelligence
(trackers, surveys)
BusinessIntelligence
Corporate plans,
projections & forecasts
COO’s World
Internal
External
Historic Future
Strategic intelligence
(forecasts, outlooks,
predictions)
Market Intelligence
(trackers, surveys)
BusinessIntelligence
Corporate plans,
projections & forecasts
Age
0
16-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65 +
1000020000 10000 20000
Síminn Age
0
16-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65 +
1000020000 10000 20000
Vodafone
Age
0
16-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65 +
1000020000 10000 20000
Tal Age
0
16-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65 +
1000020000 10000 20000
Nova
Age
0
16-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65 +
1000020000 10000 20000
No mobile subscriptionAge
0
16-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65 +
1000020000 10000 20000
Other operators
Sources: Statistics Iceland Capacent Gallup (Consumption and Lifestyle Survey 2011)
No. Icelanders in demographic group
Icelandic Mobile Operators: Demographics
Unified IntelligenceDecisionmakers
* Market research + STM information
YOU
Unified IntelligenceDecisionmakers
BusinessIntelligence
* Market research + STM information
YOU
Unified IntelligenceDecisionmakers
BusinessIntelligence
Market Intelligence *
* Market research + STM information
YOU
Unified IntelligenceDecisionmakers
BusinessIntelligence
Market Intelligence *
* Market research + STM information
$13.8B $64.6B
YOU
Decisionmakers
BusinessIntelligence
Market Intelligence
Data Hub
Unified Intelligence
...
YOU
Decisionmakers
BusinessIntelligence
Market Intelligence
Data Hub
Firewalls
Unified Intelligence
...
YOU
Decisionmakers
BusinessIntelligence
Market Intelligence
Firewalls
Unified Intelligence
...
YOU
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F I N D A N D U N D E R S TA N D D ATA
Twitter: @datamarket · Facebook: DataMarketE-mail: [email protected]
Hjalmar Gislason, founder & CEO
