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Unique Ways To PromoteYour Hair Salon

•It can be difficult to find the balance between reaching new clients and maintaining a relationship with existing clients.

•The easiest way to reach new clients is by offering a discount, but some argue that customers will expect a discount every time.

•The key to effective salon marketing is to be authentic and original.

•Here are some great ideas that can help improve both new client reach and current client retention.

•Always recognize the lifetime value of clients—keep them happy and coming back to you.

•Send a friendly email reminder, phone call, or even a short text message reminding your customer when it’s time to come back.

•This shows that customer that you value his/her business.

Current Customer Reminders

•When you have a client who is thrilled with his/her cut, ask for referrals.

•As a thank you, offer your client a discount or free upgrade at their next appointment.

•Word-of-mouth can work wonders for you if you take advantage of it—hang a banner in your store advertising referral incentives.

Referral Incentives

•Offering a new client coupon is a great way to reach those who might not try your salon otherwise.

•Gift certificates are great for spouses, business owners, charity organizations, etc.

•Use a vinyl decal in your storefront window to show customers that you have gift packages available.

Gift Certificates and Coupons

•Partnering with other local businesses is a great way to network and get referrals.

•Host a makeover party and include your local fashion boutique, massage parlor, waxing salon, fitness spa, makeup studio, etc.

•This is a fun and unique way to reach new clients who are looking for a full makeover.

Makeover Events

•Social media offers you a chance to connect with your customers one- on-one.

•It’s a great way to feature your best work, offer special deals and promote new products and services to your loyal fans and followers.

•By staying at the forefront of technology and your industry, you’re showing your clientele that you are relevant and current.

Social-Networking

Feel like an expert now? Great!

Still have questions? We can help! Visit us online at www.signazon.com

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