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EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS @joakimlundquist JOAKIM LUNDQUIST CEO Lundquist and representative of Comprend Italy, Switzerland and Austria Unlocking success in digital corporate communications: Why Integrated Content Strategy is the silver bullet for your digital communications

Unlocking success in digital corporate communications - Joakim Lundquist - Webranking 2015

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Page 1: Unlocking success in digital corporate communications  - Joakim Lundquist - Webranking 2015

EUROPEAN SEMINAR

ON DIGITAL CORPORATE COMMUNICATIONS

@joakimlundquist

JOAKIM LUNDQUISTCEO Lundquist and representative of Comprend Italy, Switzerland

and Austria

“Unlocking success in digital corporate

communications: Why Integrated Content Strategy is

the silver bullet for your digital communications”

Page 2: Unlocking success in digital corporate communications  - Joakim Lundquist - Webranking 2015

New research

bit.ly/WikipediaResearch2015bit.ly/WRItaly15NonListedbit.ly/WRItaly15

Page 3: Unlocking success in digital corporate communications  - Joakim Lundquist - Webranking 2015

Our Wikipedia research published by Forbes

bit.ly/WikipediaResearchForbes

Page 4: Unlocking success in digital corporate communications  - Joakim Lundquist - Webranking 2015

Thanks to our sponsors

STAR Group is one of the major globallanguage service provider.

STAR Group also offers a complete suite ofsolutions that support the entire ProductInformation Lifecycle from content creationand management, to maintenance,translation, publication, printing, re-use andarchive.

STAR Group has 51 offices in 30 countries,employing 1,000 full-time employees.

EPiServer offers the leading digitalexperience delivery platform toempower businesses to createstandout experiences for theircustomers – everywhere they engage.

Page 5: Unlocking success in digital corporate communications  - Joakim Lundquist - Webranking 2015
Page 6: Unlocking success in digital corporate communications  - Joakim Lundquist - Webranking 2015

Unlocking success in digitalcorpotate communications

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Digital Disruption

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Riding out the storm

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Shel Israel

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At the crossroad:

The corporate website moving forward… Two alternative roads

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10 Fundamentals

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Addressing what is important

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Self assessment

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Back to basics

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Integration

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Prioritize… Less is more…

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Tailored content

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Technology at your service

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Don’t look back… The future matters…

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Page 21: Unlocking success in digital corporate communications  - Joakim Lundquist - Webranking 2015
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UK Digital Roadshow 2015

Page 23: Unlocking success in digital corporate communications  - Joakim Lundquist - Webranking 2015

Unlocking success in digitalcorpotate communications

Page 24: Unlocking success in digital corporate communications  - Joakim Lundquist - Webranking 2015
Page 25: Unlocking success in digital corporate communications  - Joakim Lundquist - Webranking 2015

Integrated Content Strategy =

Unlocking success

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1. External perspective

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License to communicate

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2. Internal perspective

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Thanks…

Page 30: Unlocking success in digital corporate communications  - Joakim Lundquist - Webranking 2015

14TH WEBRANKING AWARDS

#webranking

EUROPEAN SEMINAR

ON DIGITAL CORPORATE COMMUNICATIONS

in collaboration with

&