Upcoming dream of mobile advertizing

Aleksandar Petkovic @fivewho

@mblnmrktng

Internet Hungary 2011 – Day Zero

www.mobilnimarketing.me

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S E C T

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C O N S U M P T I O N

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P R A Y E R

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A D V E R T I S M E N T

A D V E R T O P H O B I A

A D V E R T O P H O B I A

Upcoming dream of mobile advertizing

Aleksandar Petkovic @fivewho

@mblnmrktng

Internet Hungary 2011 – Day Zero

www.mobilnimarketing.me

TRADITIONAL MEDIA

•  Who has access to traditional media?

•  The most powerful tool for control of people

SOCIAL MEDIA

•  Birth of Social Networks compensated this

•  Ineternet Advertising has spawned Mobile Advertising

•  Advertizing is now available for everyone

•  New born embryonic market

•  Industry is defining its standards

•  Predicting future?

THE TRANSFORMATION

•  Advanced technology

•  Directed and targeted advertising

•  Collaboration

•  Individual control

ADVANCED TECHNOLOGY

•  2.5G & 3G

•  Slow data speed

•  Limited mobile services

•  Network evolution to 4G

•  High data speed

•  Security & QoS

•  Hyper connectivity

•  Multiple connections

•  Subscription model

•  Request from mobile – delivery to chosen device

TERABYTE per SECOND?!?

•  Why the speed matters?

•  4G – 100 Mbps

•  What is next? - 1 Tbps

•  CERN: 8-10 years

•  HQ resolution ads

•  For all devices with screens

•  Mobile and/or fixed

•  No latency for voice, video

DIRECTED ADVERTISING

•  Difference between Consumers and Individual

•  Mobile device = Data conductor

•  Ads will be directed by mobile device

•  Pull of individuals instead of push of brands

•  Embrace the individuality of customers and invite them to participate actively

BRANDS & ADVERTISERS

•  Still no separate budgets for mobile advertising

•  Real measurement metrics – PROBLEM!

•  Reach

•  ROI

•  Relevancy

•  Frequency

•  Know more about audience

•  Creating of communities

•  Power of recommendation

•  Importance of Advertising and Media Agencies

MOBILE OPERATORS

•  New revenue possibilities

•  Single channel push advertising solutions

•  Ad-supported instead of Ad-funded

•  Information about subscribers

•  New innovative offerings to attract subscribers

QUESTIONS?