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SUCCESSFULLY LAUNCHING A NEW BUSINESS 5 STEPS TO by Graham D Brown @ Up.School

(Up.School) 5 Steps to Successfully Launch Your Business

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Page 1: (Up.School) 5 Steps to Successfully Launch Your Business

SUCCESSFULLY LAUNCHING ANEW BUSINESS

5 STEPS TO

by Graham D Brown @ Up.School

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There’s so much to think about when launching a business

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Where do you start?

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The key to success is FOCUS + METHOD

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FOCUS on the #1 goal of getting your first paying customer

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Follow the Zero-to-One METHOD

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The goal of which is the SHIP ASAP

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From Zero: IDEA

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to One: PAYING CUSTOMER

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Not getting it right means burning through your money real quick…

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So let’s start…

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1MINDSET

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Beware following the 20th century business model

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Instead of planning and building, focus on launching…

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Launch first, launch fast

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You should ship in days… not months or years

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Learn to bootstrap and keep it lean rather than seek credit

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The faster the launch, the less money you burn…

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…the lower the risk

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Your new project is not a business yet… it’s just

a set of experiments

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The more experiments… the better

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It’s much easier to steer a bicycle when it’s moving…

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Almost every assumption you have about your business will be wrong…

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Until your customer opens their wallet

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2 VALIDATE YOUR IDEAS

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Simply being passionate about your idea is not enough anymore

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It’s easy to fall into the trap of thinking passion + idea = success

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Stress test your ideas

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Start with a list of all your ideas and then focus on reducing them down

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Use all available tools to validate your ideas

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Share your ideas: the more you share your ideas, the better they become

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Talk to people! As many as possible

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Seek out honest, insightful opinion

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Eliminate weak ideas until you are left only with the validated ones

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Niche down on the winners to get new angles on your best ideas

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But don’t get hung up on ideas, a half-baked idea is better than nothing

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JOIN my weekly webinarlaunch your business with less time & money using the Up.School Zero-to-One Method

Graham Brown, Founder Up.School

FREE!

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3 IDENTIFY CUSTOMER PAIN

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Rather than chase the money, focus on creating value for customers

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Solve problems people have in their everyday lives…

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Don’t be afraid to copy what already works

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Don’t go looking for gaps in the market…

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Find out what’s broken…

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You’re selling a solution, not a product or service

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People buy on emotion and justify with logic. Seek emotional drivers.

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Build relationships with people and they will open up to you

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Build a persona of your customer. Name them.

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Write your copy and marketing messages as if you were talking to

that person directly…

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4 BUILD YOUR MVP

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Many successful startups launched without a product

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Successful MVP development is a two-way process…

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Development is a cycle, measuring, learning, improving

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Get into the habit of split testing everything

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Measure customer interaction with every version of your product

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5 GET OUT AND HUSTLE

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When it comes to marketing, Remember this…

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Make the goal of every interaction to get people onto your mailing list

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Your mailing list is the cornerstone of your marketing strategy

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Once on that list, be useful… Educate and connect rather than sell

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Engage through conversation

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Only when you have their trust, will they give you their attention

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Your profits will come from your ability to nurture relationships

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But… there’s only so much you can achieve stuck behind the computer

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Nothing can replace the power of “getting out there”

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Don’t go looking for customers…

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Find people who want your product already

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No scratch that… People who need your product

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Connect with your own personal ecosystem of contacts

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Reach out to people with whom you have an existing relationship

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Start with the people who share a similar passion to you…

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If you don’t know who they are, just look in your mail inbox

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Grow your business around this early group of Fans

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And finally…

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Connect with likeminded entrepreneurs who’ll help you grow

your business…

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Avoid competition until you’re big enough

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Get comfortable with failure

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Be prepared to wait a long time… there are no short-cuts to success

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Do something that scares you …every day

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And if it doesn’t make your heart beat faster… don’t do it