Useful Data Sources To Help Your Business Succeed

Google Confidential and Proprietary

Catching Up On Trends

“Advertising generally works to reinforce consumer trends rather than initiate them”

Michael Schudson, sociologist


Trend Seeker – Mr X

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• Owns Auto X car dealership

Wants to evaluate his:

• Website

• Advertising campaign

• Advertising spend


What’s the Trend?

What are people talking about?

Where can my ads get

targeted exposure?

Is my ad campaign capturing popular

trends & buzzwords?

Is my site up-to-date

with current topics?

How stale are my ad

messages?

How does my

site measure up to the

rest?

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Catching Up on Trends

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ProfileDoubleClick Ad Planner

ResearchYouTube

Stats & DataInsights for

SearchTrends for Websites

Trend

Web Timeline Wonder Wheel


Case: Toyota Recall

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Case: Toyota Recall

Event History

Recall - Floor matissue

Recall –Accelerator pedal

Recall – Prius hybrid

Toyota Presidentapologizes in US

YouTube upload(19,966 views as of 28 Feb)

26 Nov 09 21 Jan 10 8 Feb 10 24 Feb 10 24 Feb 10



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ResearchYouTube



Trend



Google Search Results

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Web Timeline

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Get insights into news & web content topics


Web Timeline

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ResearchYouTube



Trend



Wonder Wheel

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YouTube smart car crash test

smart car safety features

care safety features

car safety

Insights into related topics for your ad placements & to include as content on your site



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ResearchYouTube



Trend



Toyota on YouTube

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http://www.youtube.com/watch?v=ZZeiD2-Rbg4

http://www.youtube.com/watch?v=ZZeiD2-Rbg4


YouTube Statistics & Data

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Insights into how content becomes popular, which sites refer to it, how it is searched for, who is viewing it


Mr X’s YouTube Statistics & Data

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Insights into how audiences interact with your content - Views



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Insights into how audiences interact with your content - Demographics



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Insights into how audiences interact with your content – Hot or Not?



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ResearchYouTube



Trend



Insights for Search

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Insights for Search

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Insights into particular terms as well as industry-wide search trends


Insights for Search

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Insights into regional interest, rising searches – do you have alternative solutions for consumers?



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ResearchYouTube



Trend



Trends for Websites

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nissan.commazda.com

Insights into other sites people are visiting. Can you get tips from their web pages?



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ResearchYouTube



Trend



Ad Planner

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Insights into sites – Reach, Visitors, Page views & more


Ad Planner

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Where else are people going? What are significant pages within a site?


Ad Planner

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honda.com

mercedes-benz.com

volkswagen.com

volvo.com

Bad news for others in your industry could be good news for you. See how news affects traffic to sites


The Trend Spotters

Web Timeline

Wonder Wheel

YouTube Stats & Data

Insights for Search

Trends for Websites

Ad Planner

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Where can my ads get targeted exposure?

How stale are my ad messages?

Is my ad campaign capturing trends?

Is my site up-to-date?

How does my site measure up?

What are people talkingabout?


Trend Spotted!

- Insights into what people are concerned with

- Research into your site & related sites

- Updating site content to include popular, related topics

- Modifying your ad campaign to capture popular terms

- Revising ad messaging to suit the trend

- Finding new ad placements

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Last Look – What Mr X Did Next

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THANK YOU