1. Using LinkedIn Groups for Associations

2. Using LinkedIn Groups for Associations Social networking affects many areas of business LinkedIn is a popular business networking platform Great for networking for both individuals and organizations/associations Can be effecting tool for recruiting new members

3. How to Run a LinkedIn Group for Your Association Make it clear the group represents your organization Find current members Engage with current and prospective members Actively recruit new members Promote upcoming events

4. Make it clear you are promoting an association Include your association name in the group name In the group description, make it clear the group is open to industry professionals, not just current members Keep topic targeted and relevant to industry or group focus

5. Find current members Jumpstart group by inviting current association members via email or LinkedIn invitation Using your list of their emails from your membership management software is the easiest way to identify members

6. Engage within the group Create a content calendar for sharing industry news, articles, ask questions, and more Post and comment frequently to establish your group is a reliable source of information

7. Actively recruit new members Use LinkedIn search tools to identify potential group and association members Send prospects a LinkedIn group invitation

8. Promote events and conferences within group Share upcoming event details

9. Inspiration for Creating a Group Communication leads to community, that is, to understanding, intimacy and mutual valuing. -Rollo May

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