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Your social media presence has a vital part to play in your personal brand and your interactions with potential employers, customers, colleagues, anyone really! Think of it like your digital footprint that presents what you’re about. Much like a real footprint your digital brand is an ever moving thing. It is the culmination of your interactions across social platforms that creates your brand.
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Personal social branding
What it isWhy it’s important How you do it
What
Your social brand is your:
flags, likes, comments, tweets, shares, pictures, blogs, interactions, language, questions, connections, groups, posts, status updates, social platforms, generosity, curiosity, contributions.
Why
• 51% of 18-24 year olds are looking for a new job (CIPD Employment outlook, 2013)
• 58% of employers are looking to reduce recruitment costs (CIPD Employment outlook, 2013)
• 19.6% UK youth unemployment (18-25yrs) (The Guardian)
“It’s not what you know it’s who you know”
… and what they know about you.
How
Build your knowledge and skills Establish a point of difference
Tell a story
Introduce yourself
Prove your work
Principles of personal branding
Social learning
Authentic interactions
Engage in discussion
Network and connect
Share content
What social media allows you to do
How
Social is fundamental
Think of it like going to a birthday party, drinks at the pub or networking event. How would you communicate?
How
• Who is your audience?o Industryo Culture
• What will appeal to them?o Content – what kind of material?o Context – where will you post it?o Connect – who will you connect
with?
Thinking up front
Photos courtesy of vendhq.com
Some key tools
How
How
Personal branding benefits:• Build connections quickly• Demonstrate collaboration and communication• Authenticity – mix of work & play
Getting the most out of it:• Profile - appropriate picture• Profile - key words that represent your interests• Link to your blog or LinkedIn• Curate and support• Treat people like you would in real life
How
Personal branding benefits:• Your online CV• Find and follow potential employers
Getting the most out of it:• Actively participate in groups – ask questions
and share knowledge• Keep it up to date• Share articles and blogs – yours and others• Personalise your connection requests
How
Personal branding benefits:• Demonstrates your knowledge• Promotes discussion
Getting the most out of it:• Professional writing• Relevant to your audience• Reference other people and resources• What would you say to someone’s face?
How
Use your common sense…. And your privacy settings..
How
Connecting with potential… well anybody.
For every one person you connect with there are umpteen more connections created.