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Using Social to Grow and Engage your Customers

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Page 2: Using Social to Grow and Engage your Customers
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bring them in make them come back

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CONTENT

IS KING

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DATA

IS QUEEN

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Source: NYT Psychology of Sharing study

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Public

announcement

Awesome prize

Entering requires

signup

Simple entry

mechanic

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It works!

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Relevant prize

Clever mechanic

Built-in content

generation

Rich data

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Don't ask = Don't get!

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Most helpful to newbies

Most active member of the month

Best forum answer

Special 'Samaritan' profile badge

Exclusive access to special content

Member highlight for all to see

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live chat hour

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