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Graham Merriman explores how retailers can use online channels to reach customers
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Using the Online Channel to reach new Customers
VisionID Retail Technology
City West, October 2013
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4 Things You Never Knew About Online Retail
• In terms of global website traffic, Amazon is ranked #11, just behind Twitter
• It’s projected that by 2016, 22% of total retail sales in the UK, will take place online*
• 20% of UK shoppers will buy all of their Christmas gifts online this year!**
• 71% of products searched for in Ireland returned only UK based retailers***
2Source: * Economic Intelligence Unit**emarketable.ie, *** Profiterio.com
Are we getting our share in Ireland?
“The Digital Hub has projected that, by 2017, the online consumptive economy will be valued at €21 billion in Ireland. If the trend for favouring overseas outlets for online purchases continues, however, the revenue loss to the domestic productive sectors will be immense.*”
3* The Digital Hub Annual Report August 2012
“Why bother with shops with expensive displays and staff kitted out in uniforms and high-cost refrigeration display units? The current retail model is the most expensive way of doing it.”
– Ben Dunne: November 2012
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What does Ben Dunne think?
This is what Retailing looked like
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Power has shifted to the Shopper,
online and offline
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But at the end of the day the shopper wants this
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Without
So how can you make your customers happy?
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I’ve run out of milk!
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I want the best price: “Showrooming”
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I want to see “my” promotions?
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I’m ready to buy more!
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I want to buy meat online!
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I want my online shopping straight away
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I want the delivery man to find my house
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I never want to miss a delivery
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I want cheap efficient delivery
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Key Take Aways
• The retail landscape is changing
• Power has shifted towards a more demanding consumer
• Technology is making it easier to respond to these demands
• If you don’t do it your competitors will
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Carrickane Consulting
Graham [email protected]
Office: +353 1 462 3146Mobile: +353 85 836 4677
Twitter: @gpmerriman
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