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Mugur Patrascu
iLeo
Breeze Mobile
Making The Difference In Ecommerce. The Utility
Mantra.
Let’s start with a small chat about 2015
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Pioneering
Mass Adoption
The Shift Forward
Three Stages Of Adoption For A Technology
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How can I better adapt my business to the
new digital realities ?
A lot of business today are asking the wrong question
In 2015, 2016… making the old business more
efficient
is less efficient than changing the business.
You need a new business strategy for the new
world.
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Digital Is Dead
Being Digital Is Norm
Succes Is Change, Different Approach, Innovation
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“Technology is not oil to lubricate;
it’s oxygen to grow ideas and change business. ”
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Reevaluate Your Business. Your Environment.
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E-Commerce
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Access strategy
Parity strategy
Winning strategy
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You are not building a selling place
You are building an acces point to a universe
The E-Commerce Mindset
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We live a time where only one thing (even unique)
is not enough.
“it’s in Apple’s DNA that technology alone is not
enough — that it’s technology married with liberal
arts, married with the humanities, that yields us
the result that makes our hearts sing.” Steve
Synergy
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The Analogy
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Storytelling (Content)
Audience Aggregation (Communities)
CRM and Commerce (Performance)
New Trinity
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E-commerce is more than selling from two
perspectives
Relation
Business
The Utility Extension
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The Brand Utility Is About That Question
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Starbucks – Wireless Payment
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Disneyland Bracelet
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Stiegl Beer
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Bright Light – Ray Ban
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The Mobile
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
7.000.000
8.000.000
9.000.000
10.000.000
2012 2013 2014 2015
Smartphone Penetration
Browsers & Operating Systems
Top Mobile Browsers in Romania, 2015
Chrome Android Safari IE Mobile Opera
42.08% 28.86% 16.48% 4.67% 3.48%
Top Mobile Operating Systems in Romania, 2015
Android iOS Windows Phone
72.57% 17.54% 4.69%
Demographics
Age GroupSmartphone Penetration
Tablet Penetration
16 - 24 63.40% 17.50%
25 - 34 55.90% 17.70%
35 - 44 37.50% 22.10%
45 + 13.40% 6.70%
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Make no mistake: ecommerce is a brand building exercise and not a
usability test.
It’s your story and what you offer extra that is growing your business.
The extra part is how you innovate in a post digital era.
Technology, services and utility offers good potential in the years to
come
Mobile is driving the growth - social growth, e-commerce growth
Takeaways
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Multumesc