UX Research & Product Brief

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  1. 1. Yariv Sade / All Rights Reserved UX Research & Product Brief Yariv Sade YarivSade@Gmail.com ProductDesignManagement.com June 2015
  2. 2. Yariv Sade / All Rights Reserved This lecture is part of my course- Product Design as a Business Strategy at the Technions M.Sc. Design Management Studies.
  3. 3. Yariv Sade / All Rights Reserved User Experience Research
  4. 4. Yariv Sade / All Rights Reserved Business & marketing goals Product design
  5. 5. Yariv Sade / All Rights Reserved Marketing Objective Research Product Brief Product Design Engineering Production InformationDesignManf. Company Stakeholders Product
  6. 6. Yariv Sade / All Rights Reserved Understand Dene Innovate Create Evaluate Produce
  7. 7. Yariv Sade / All Rights Reserved Stakeholders Product UX Research Users Competitors Products Market Trends Market Analysis Market analysis vs. UX Research
  8. 8. Yariv Sade / All Rights Reserved Market analysis Searching Findings (data) Understanding UX Research Assumptions Observation Inquiring Trials Insights Brief Writing Updating Ideation & Design Ideation Concept Design Engineering Evaluation Product Design Process
  9. 9. Yariv Sade / All Rights Reserved Research scope Stake holders dening User scenarios dening UX Research Research methods Observation Inquiry Self testing Expected outcomes Domain expertise Materials for Product Brief Insights for innovation
  10. 10. Yariv Sade / All Rights Reserved Case study / Strauss
  11. 11. Yariv Sade / All Rights Reserved
  12. 12. Yariv Sade / All Rights Reserved Case study / Eden
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  17. 17. Yariv Sade / All Rights Reserved Product Brief
  18. 18. Yariv Sade / All Rights Reserved The product-brief is a map
  19. 19. Yariv Sade / All Rights Reserved The product-brief is an agreement
  20. 20. Yariv Sade / All Rights Reserved The product-brief is under the design manager responsibility
  21. 21. Yariv Sade / All Rights Reserved A product-brief should be short & simple
  22. 22. Yariv Sade / All Rights Reserved A product-brief should dene what and not how
  23. 23. Yariv Sade / All Rights Reserved The product-brief is a live document
  24. 24. Yariv Sade / All Rights Reserved Product-brief can (and should) include questions
  25. 25. Yariv Sade / All Rights Reserved Product-brief should also include the excluded
  26. 26. Yariv Sade / All Rights Reserved Product-brief should include the hard- & soft-attributes
  27. 27. Yariv Sade / All Rights Reserved Dont mix product-brief and project-management
  28. 28. Yariv Sade / All Rights Reserved The brief is a checklist
  29. 29. Yariv Sade / All Rights Reserved Dont use (closed) brief templates
  30. 30. Yariv Sade / All Rights Reserved Read more
  31. 31. Yariv Sade / All Rights Reserved Hard vs. Soft Attributes
  32. 32. Yariv Sade / All Rights Reserved Soft Attributes
  33. 33. Yariv Sade / All Rights Reserved Hard Attributes Soft Attributes Objective Subjective Quantiable Non-quantiable Rational Emotional Clear Vauge Performance oriented UX oriented Evolutionary Revolutionary Basic Front
  34. 34. Yariv Sade / All Rights Reserved Thank You Yariv Sade YarivSade@Gmail.com ProductDesignManagement.com June 2015