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Aline Baeck's presentation at UX STRAT 2013
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BEYOND WIREFRAMES How User Experience Methods Can Foster Innovation And Solve Business Problems
WHO Aline Baeck
WHY Innovation Workshops
I applied the methods the next day with my team and we’ve redirected our project in a more purposeful manner… a higher level of success is inevitable
Participants are now more effective with their teams… We now have a shared view of what success looks like
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WHEREY Intuit
Photo by Josh Berglund
EUREKA
THE AUDIENCE
THE RESULT The Innovator’s Toolbox: Everyday D4D for the PM Community
THE DETAILS Day 1: Solving problems with design methods Day 2: Leading a team using design methods
SAY
DO
THINK
FEEL
D4D | Empathy Map
THE GOOD Photo by D Sharon Pruitt
THE GOOD Personalization
THE GOOD Real Problems Photo by Christian Senger
THE GOOD Station Rotation
THE GOOD Flexible Content Photo by echiner1
THE GOOD Longitudinal Support
Sketch by Erin Liman, Intuit
THE BAD Who To Convince Photo by Chris Tweddle
Customer Problem
Problem Type Executive Team Support
TeamProject Goal
Vague
Puzzle Unaware
New or-Churning
Assumed
Narrow
Mystery Supportive
FunctionalDefined
Why Customer Problem OccursDocumented Hypothesis
Interaction with Customer
Target Customer
Seldom
Broad
Frequent
Narrow
Team Risk ToleranceStick to Tried-and-true
Fearless Project Ambition LevelAchieve Parity
Change the Game
# of Concepts Identified1 50+
Project: Date:
THE EXAMPLE Diagnosis Tool
Scope ofCustomer Problem
Project Vision Executive Team Support
TeamProject Goal
Vague
Ambiguous Unaware
New or-Churning
Assumed
Narrow
Clear Supportive
FunctionalDefined
Understanding of Customer Problem
Based on Guesses
Based on Facts
Interaction with Customer
Target Customer
Seldom
Broad
Frequent
Narrow
Team Risk ToleranceStick to Tried-and-true
Fearless Project Ambition LevelAchieve Parity
Change the Game
Breadth of Concepts IdentifiedHomogeneous Diverse
Project:
Intuit :: D4D :: Project Diagnostic
Date:
MORE INFO
“The Innovation Catalysts”, HBR June 2011 http://hbr.org/2011/06/the-innovation-catalysts/ar/1
“Design Thinking: Expanding UX Methods Beyond Designers”
chapter in User Experience Best Practices: How to Achieve More Impact with User Experience.
A. Baeck, P. Gremett, McGraw-Hil, 2011
THANKS
Photo by Simon Yeo
Erin Liman Joseph O’Sullivan
Kaaren Hanson
QUESTIONS? Aline Baeck [email protected] @alinebaeck
