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Valuable Tips for your Recruiting Agency
1
LinkedIn Australia
What you will learn to do on LinkedIn today
Free Strategies for Follower Ecosystem
2
Members Worldwide
+2 newMembers Per Second
100M+Monthly Unique Visitors
225M+
LinkedIn: A global pool of talent
North America: 80M+
Latin America and Caribbean:
20M+
Europe, Middle East and Africa:
50M+Asia Pacific:
41M+
Monthly uniques source:Comscore
LinkedIn Australia: 4M+ members
4
The value we bring to our members
Identity. Insights. Everywhere.
IdentityYour professional profile of record
FY 2011
4B+ SearchQueries
Connect, find, and be found
InsightsBe great at what you do
Feb 2012
2B+ Network UpdatesViewed Weekly1M+ Professional
Groups500K UniquePublishers
EverywhereWorking everywhere our members work
Feb 2012
23%Site Traffic is via Mobile50K+Developers
Leveraging Our APIs
What you will learn to do on LinkedIn today
Free Strategies for Follower Ecosystem
9
©2012 LinkedIn Corporation. All Rights Reserved. 10
Members are more engaged with the companies they follow on LinkedIn…
78%More likely to accept
Recruiter InMail
6xMore likely to view
LinkedIn Career Page
Source: Internal LinkedIn Data – August 2012
©2012 LinkedIn Corporation. All Rights Reserved. 11
©2012 LinkedIn Corporation. All Rights Reserved. 12
I DON'T want marketing spam, I do want news stories, product reviews,
people I know leaving or starting there.
I want to know when a company launches a new
product. I want any financial announcements
from a company.
In your own words, please describe the kinds of company updates that you would be most interested in receiving.
Updates that include large strategic & people shifts in the company. New product launches, discoveries of new
technologies / partners with technologies. Large, unexpected financial changes. High profile talks by key
leaders, i.e. CEO, President, CFO, CMO's etc.
I like to stay in touch with the industry. New tips- tricks, and people
moving around.
Source: Survey of 320 active LinkedIn members in the US and Canada (fielded 10/3/2011)
©2012 LinkedIn Corporation. All Rights Reserved. 13
Members are interested in career opportunities from the companies they follow
13
Information members want to receive1
61%
68%
71%
New project or initiative
Relevant news articles and insights
New job openings at the company
Source: Survey of 3 active LinkedIn members in the US and Canada (fielded 10/3/2011)
Base: Respondents who said they would follow at least 1 company (n = 320) & were interested in receiving this specific update
Build a community: Engage, analyze, optimize
14
Analyze & Optimize
Engage Followers: Post Updates
Build Community: Acquire Followers
Establish Presence:Develop Branding Assets
xyzCo
xyzCo
Ed Franklin
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Build a Successful Social Media Platform
15
Career Pages
Grow your followers organically on LinkedIn.com
16
LinkedIn Homepage Company Pages
17
People Researching your Employees per month
People researching your Company per month
People currently following your Company
Organic Traffic – - InMails, Telephone Calls,
Emails, Meetings
How People Engage with your Agency
Find Content
18
Find Content – LinkedIn Today
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Find Content – Skills & Expertise
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Share Content
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©2012 LinkedIn Corporation. All Rights Reserved. 22
50 characters or less drives 28% higher engagement
Less is
MoreBest Practices
Think in thirds
Keep it brief
Ask questions
Time your posts
Post frequently
Make it relevant
Targeted Company Status Updates
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Employees’ Personal Status Updates
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Stand Out
25
Company Overview Page
26
Your company’s brand:
Add a logo and banner image
Fill in the details
Company description
Point out Company Specialties
Differentiate from your
competition
Designate Page Admins for
company status updates
Company Products / Services Page
27
Your company’s brand:
Add multiple audiences
Describe services for clients and
candidates
Ask for recommendations
Add a video
Add banner images
Differentiate from your competition
Your Employees’ Profiles
28
Your personal professional brand:
Add a picture
Don’t copy / paste your resume
Write a personal tagline
Write your elevator pitch
Point out your skills
Distinguish yourself from the crowd
Ask for recommendations
Own your public profile’s URL
Content rich employee personal profiles
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LinkedIn Groups
30
Advanced Developer Tools
31
Developer Site
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developer.linkedin.com
Follow Company button on your own site
33
Apply with LinkedIn on your own site
34
Measure Your Results
35
Insightful Reports from a LinkedIn Representative
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Company Page Statistics
37
Company Follower Statistics
38
©2012 LinkedIn Corporation. All Rights Reserved. 39
Measure your impactDetailed follower analytics
NEW
Interested in… Track…
Acquiring new followers
New followers
Increasing engagement
Update impressions, likes,
comments
Amplification
Increased reach
Update impressions and
shares
Measure Follower Results
40
Build a community: Engage, analyze, optimize
41
Analyze & Optimize
Engage Followers: Post Updates
Build Community: Acquire Followers
Establish Presence:Develop branding assets
xyzCo
xyzCo
Ed Franklin
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Questions?
43
Thank you!