ValueExchange - helping you master your B2B social media strategy

Helping you master your B2B social media strategy

www.valueexchange.co.uk

0333 323 8275 | www.valueexchange.co.uk

What we do

Public courses

Market research

Consultancy Coaching

Prospect list building

Contact development/key messaging programmes

LinkedIn group set up/

support

Profile Writing

In-house training


Luan Wise, Chartered Marketer

One of the top 5 most engaged female marketers on LinkedIn

One of the top 50 most creative freelancers in the UK (listed by The Drum magazine)

In the 2015 class of ‘42 under 42’ for the South West (an Insider Magazine showcase of the region’s brightest business talent).


Nigel Cliffe

One of the UK’s first to be ‘Squared’. Endorsed by Google, the ‘Squared’ digital marketing course is about learning through experience, through making mistakes, and trying out ideas – not by being told.

A business start-up specialist and online community builder.

Someone who truly ‘connects the dots’ between people and solutions.


Solution: • To set up and manage an event specific

LinkedIn group• To use existing data to build LinkedIn group

membership • To identify additional individuals to invite to

the LinkedIn group• To establish a content strategy for LinkedIn

group discussions• To engage the LinkedIn group in discussion

pre and post event• To co-ordinate the use of LinkedIn with

Twitter, blogs and email marketing activity

Result:• An active LinkedIn group

of 600+ members at the time of the event (now 1000+ members)

• 700 delegates attended the inaugural national forum

CASE STUDYSector: PharmaceuticalTask: To support the inaugural national forum for NHS practitioners and industry sponsors


Solution: • To carry out advanced search counts to

identify the number of companies within specific industries, across North America, EMEA and APAC countries; companies who would be suitable prospects for the SaaS product

• To cross-reference results from LinkedIn against commercial data sources to determine market size

Result:• A methodical approach

to determining market size and opportunity, using LinkedIn data

CASE STUDYSector: IT (academia)Task: To use LinkedIn as a research tool to identify the go-to market opportunity for a new Software as a Service (SaaS) product


Solution: • To identify new prospects, by conducting

people searches (advanced criteria)• To prepare a messaging plan to reach out to

new prospects• To identify LinkedIn groups relevant to

industry sector and target audience criteria

Result:• A focused content plan

for participating in relevant LinkedIn groups pre-and post event

• A new list of prospects, not previously aware of the client’s service offering

CASE STUDYSector: Meetings, Incentives, Conventions and Exhibitions (MICE) Task: To support delegate registrations for a venue showcase event


Solution: • To use advanced search criteria to identify the

number of prospects that could be reached via LinkedIn (country-by-country breakdown)

• To research use of LinkedIn by existing customers and a selected prospect list

• To identify relevant LinkedIn groups for listening and future participation

• To review competitor pages, their followers and content strategies

• To outline content strategy for LinkedIn company page

Result:• A clearer understanding

of competitor activity on social media platforms

• An understanding of customer and prospect activity on LinkedIn – how best to find and engage with them

CASE STUDYSector: Food Manufacturing Equipment (Global)

Task: To advise on the opportunity to use LinkedIn as a business development tool


Solution: • To identify which social media tools the target

audience are using (and how)• To provide an appropriate content strategy

(curation and creation) for company page updates; including set up of keyword monitoring

• To provide a clear structure for employee involvement (full-time and sub-contractors) – including profile optimisation and content sharing best practice

• To advise on and prepare ‘how to’ for a company wide new connections strategy

• To advise on Key Performance Indicators for measuring activity (ROI)

Result:“Many thanks for your final paper. We have found the exercise, research and content of your reports of real value and intend to devise a programme of implementation over the coming months. We will be in touch should we require further support with this project.”

CASE STUDYSector: Consulting services (IT)Task: To define a social media strategy for building awareness and

generating leads


Solution: • To carry out advanced searches to identify size

of opportunity within geographical areas of the UK

• To identify LinkedIn groups relevant to the target audience profile

• To refine a list of LinkedIn groups to a shortlist of 4-5 for focused efforts

• To review short list of LinkedIn groups for conversations relevant to the ‘pain points’ the bespoke research software can solve.

• 1-2-1 support to optimise LinkedIn profiles• Set up of keyword monitoring to curate relevant

content for sharing in status updates

Result:• A prospect list built

from those involved in relevant LinkedIn group discussions

• Confidence to be more active (more regularly) on LinkedIn

CASE STUDYSector: Human Resources (bespoke research software)Task: To highlight how use of LinkedIn can be used to identify new

business opportunities


“Nigel and Luan delivered an excellent day’s training in their LinkedIn Bootcamp at a highly competitive price. The content was both insightful and pertinent to those seeking practical strategies for engaging in business to business networking and marketing via LinkedIn.”

“LinkedIn Bootcamp by ValueExchange is a great way to find out what you do and don’t know about LinkedIn in a friendly and enjoyable way. You can ask all the questions that have been puzzling you without embarrassment. Others will do the same!

Whilst the morning session explains the importance and growth of LinkedIn, and how to create our best complete profile, the afternoon session teaches you the nuts and bolts of how to perform really targeted searches for new customers, the different levels of links and the correct way to link in with people.

I particularly enjoyed learning about how to post news and items of interest to my target audience so as to instigate fruitful discussions, which will lead to new client relationships.

I wish I had attended a year ago!”


“The LinkedIn bootcamp was just brilliant - I gained so much from the day and am now processing all of this with the help of ValueExchange into a strategy that is going to really make our business stand out.”

“I thought I knew a lot about LinkedIn. However, Luan’s knowledge on the practical uses of LinkedIn and social media in general, have taught me lots and allowed me to use social media platforms in an even better way. I thoroughly recommend that you connect with ValueExchange.”


“The information was delivered clearly and the level of detail was just right. I am looking forward to updating my profile and engaging far more with the site. I now wish I had booked the Masterclass as well!”

“Nigel presented to Lancaster MBA students on the whys and wherefores of LinkedIn. The spread of knowledge in the group was extreme, ranging from accustomed users to complete novices working in a second language. In the run up to the event he was concerned to make sure that he understood the audience and how they might use LinkedIn to their particular advantage making sure of relevance, usefulness and immediate impact. The session had something for everyone — Nigel made it interesting and engaging.”


“Thanks to you [Nigel] and Luan for such a valuable and professionally crafted session.”

“Luan’s presentation was ‘just right’ and she’d brought together an interesting and diverse group of participants with whom it was nice to share experiences and learn together. I really enjoyed the seminar, getting valuable insights into how to improve my LinkedIn profile as well as great suggestions on how to better participate in LinkedIn.”


“Nigel and Luan share all their secrets about how to be successful on LinkedIn. No stone goes unturned and you can ask any question you like! Highly recommended for folk looking to improve their LinkedIn profile.”

“Firstly I want to say how much I enjoyed the webinar. I found it really helpful and was so inspired I started overhauling my personal LinkedIn profile yesterday on my day off - inspiring our team of 12 advisers at our company to update their profiles is next on my list!”

“Again, thanks for your presentation – I found it extremely useful and insightful. It helped me realise there is a mountain to climb – but at least I can now see a path.”


“Many thanks for yesterday’s course - gave me a far better insight into Linked in, how I can use it to find potential connections, and also gave me a far better idea of what I need to do to improve my profile and discoverability.”

“I thought the LinkedIn bootcamp would move me from zero to hero. It was better than that. Small group, almost personal training and excellent tuition. They turned it from a CV holder with contacts to a powerful and flexible marketing tool. I was scratching the surface of it’s potential until the Bootcamp session.”


[email protected]

0333 323 8275

valueexchange.co.uk0333 323 8275

www.valueexchange.co.uk

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ValueExchange - helping you master your B2B social media strategy