Veg Authorpreneuring

Marketing Basics

Presenter: Stephanie Redcross

http://www.facebook.com/StephanieCanHelp

#1 Blog Tour

• 30 Day Blitz: Target Local, Topic Specific, Change Agents, Then Veg Bloggers

• Invite To Sign Up: Add Link To Site

• Leverage “Linked In” For Leads

Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authorshttp://www.veganmainstream.com

What To Do & Getting It Done

The Tip: Don’t Just Ask, Offer An Exchange

#2 Book Signing

• Book Locally: Schools, Libraries, Café’s

• Create A Leave Behinds: Bookmarks

• Leverage Meetup Group: Moms, Veg, Food

• Have A Way To Sell Books If You Run Out

Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authorshttp://www.veganmainstream.com

What To Do & Getting It Done

The Tip: Do Something Memorable: Picture Perfect

#3 Social Media

• Twitter Alerts: Track “Keyword” Conversation; Virtual Help Desk

• Facebook: Book Quotes & Cover Image

• LinkedIn: Profile Up-To-Date (Published)

• Pinterest: Board For Each Chapter

Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authorshttp://www.veganmainstream.com

What To Do & Getting It Done

The Tip: Secret Word Bonus

#4 Opinion

• Respond To Major News Stories Early & Often; Position As An Active Voice

• Talk Directly To Respondent: Blog, Comment On Article/Post & Tweet

• Follow Opposing View News Sources

Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authorshttp://www.veganmainstream.com

What To Do & Getting It Done

The Tip: Google Alerts, Twitter List, Google +

#5 Reviews

• Target Amazon Top Reviewers

• Create Live Events: Ask Local Org. To Host Book Reading/ Book Club /Launch Party

• Create A Place To Post Reviews

Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authorshttp://www.veganmainstream.com

What To Do & Getting It Done

The Tip: Pre-Sales Bonus That Includes An Early Look Or Bonus Chapter