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Taking into consideration the fact that people perceive 80% of information about things through their vision, it seems there is no better media to advertise your products and services than video ads. It is especially true with today’s advertising technologies and channels offering advertisers a highly targeted reach for pennies. There has never been a smarter way to spread your message than online video advertising. - See more at: http://quartsoft.com/webinars/20130731-online-video-advertising-webinar
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Video Advertising – the Smartest Way to Reach
Your Buyers Online
Alex Postushnoy,Marketing Managerat QuartSoft
©2013. QuartSoft www.quartsoft.com
Current State of Online Digital Video: Streamers Watch More Online Video for Longer
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Nielsen Media Research (Syndicated Measurement) Dec. ‘11 – Dec. ’12
Lightest TV Viewers are WatchingEven More Online Video
3©2013. QuartSoft www.quartsoft.com
Nielsen Media Research (Syndicated Measurement) Dec. ‘11 – Dec. ’12
Current state of TV viewing is flat
4©2013. QuartSoft www.quartsoft.com
Nielsen Media Research (Syndicated Measurement) Dec. ‘11 – Dec. ’12
The most valuable aspects of video advertising
©2013. QuartSoft Corp. 5www.quartsoft.com
* BrightRoll US Video Advertising Report: April 2013
Shifting 15% of Media Spend to Digital Results in a 4% Increase in Advertiser Reach
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* IAB Online Video Study via Nielsen
Shifting Media Spend to Digital Results in Duplicated Reach...
7©2013. QuartSoft www.quartsoft.com
* IAB Online Video Study via Nielsen
Online video is more effective than TV
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* IAB Online Video Study via Nielsen
Compared to the following channels, is video equally or more effective?
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* BrightRoll
What % of digital RFPs included a video ad component in 2012
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* BrightRoll
Which advertising categories do you expect to see the highest and lowest growth in media spending this year
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* BrightRoll
On average, people streaming video watch the majority of the ads featured
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* IAB Online Video Study via Nielsen
Which formats work better
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* IAB Online Video Study via Nielsen
Which formats work better (clicks)
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* IAB Online Video Study via Nielsen
News & Info Has More Than Twice the Reach of Any Other Genre of Online Video
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* IAB Online Video Study via Nielsen
Top video ads platforms
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Questions? Thanks!
Alex Postushnoy Marketing managerat QuartSoft
[email protected]@alexpostushnoy
17©2013. QuartSoft www.quartsoft.com
