V&v presentation

S I N C E 1 9 8 8 M A S T E R W I N D O W D R E S S E R S

Via Calvino 28/A - 44100 Ferrara -

- ITALY -

Ph. +39 0532 773629Fax +39 0532 778182

www.vetrinevetrine.com

[email protected]

V I S U A L L A Y O U T

D E C O R A T I O N

V I S U A L M E R C H A N D I S I N G

E D U C A T I O N

P O R T F O L I O

G R A P H I C S

P R O F I L E


- ITALY -

Ph. +39 0532 773629Fax +39 0532 778182


[email protected]

P R O F I L E

"Windows as a great means of communication", this is the concept which has always inspired V&v’s staff

Master Window Dresser Fabrizio Berveglieri, whose curricular experience actually coincides with the company’s history and successes,

presides over numerous professional training courses all over Italy, besides his own office in Ferrara.It is not by chance that V&v has received much recognition and many marks of respect,

appearing in some of the most important specialized news magazines in the sector. A vast choice of articles and items for the decorating and dressing of windows in a range of solutions addressed mainly

to points of sale and exhibition areas. V&v deals with the planning and window dressing for campaigns, special events or routine change of season.

It also looks after the set up of many types of products, from a can of beans to a Ferrari Testarossa, as well as spectacles.

It offers advice services concerning theoretic and operating visual merchandising.It relies upon highly specialized staff for works carried out directly at the points of sale all over the national territory.

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- ITALY -

Ph. +39 0532 773629Fax +39 0532 778182


[email protected]

V I S U A L L A Y O U T

We won’t let you go unnoticed.Elegant, lively, young and refined.

We take care of the point of sale’s image,suggesting to you the most efficient way topresent both your window and the routes

inside the point of sale thanks to the arrangement of the structures and furnishings.

This way, we make products more attractive by reinterpretating your company’s style through

our professionalism and acquired experience.


- ITALY -

Ph. +39 0532 773629Fax +39 0532 778182


[email protected]

D E C O R A T I O NWe personally manufacture the objects which adorn your windows all over Italy. Therefore, space is embellished with absolutely original and avant-garde

handicraft products, in terms of style and materials used. Not only decorations but also set ups, structures and fittings for the point of sale, all planned according to the principles of visual merchandising.

We offer a hire service and sale of all the objects belonging to our collections sudivided into seasons and themes.


- ITALY -

Ph. +39 0532 773629Fax +39 0532 778182


[email protected]

V I S U A L M E R C H A N D I S I N GFrom windows to points of sale. A well designed retail display helps goods to be more appealing, thus reducing stock levels and

increase profitability. The " Visual Merchandising" aims exactly at this: to transform the point of sale into a modern "selling machine" exploiting all the opportunities

of visual communication.


- ITALY -

Ph. +39 0532 773629Fax +39 0532 778182


[email protected]

E D U C A T I O N

T O C O M M U N I C A T E I N O R D E R T O S E L LKnowing how to manage a relationship with a client in every situation using the

techniques of interpersonal communication and neuro-linguistic planning

V I S U A L M E R C H A N D I S I N GStudying in depth the fundamental methods and techniques of presentation and setting of products in order to increase the point of sale’s profitability

B A S I C W I N D O W D R E S S I N G Acquiring the fundamental, theoretic and practical skills to create original,

winning and profitable windows.

A D V A N C E D W I N D O W D R E S S I N GTo deepen the creative and production skills connected to window dressing,

and to improve the use of various working techniques within the product sector.P R O D U C T P A C K A G I N G

Learning about the packaging modalities and techniques. Knowing materials, which are most suitable to the realization of packages

and gift parcels, and how to choose them.

The teaching approach consists of multiple methods: the lectures are accompanied by practice tests and exercises (individual or group), presentations of case studies, testimonies and moments of verification.

The high rate of interaction of our courses facilitates the practical tests of creation and window dressing. For those who may wish to undertake the window dresser profession, we have developed the Brevetto Visual.

It is about a training package, including window dressing and visual merchandising courses, which supplies the competence and skills of the professionals in the sector.

At the end of each course, the teaching will issue a certificate of attendance to each student who is then going to fill in an overall evaluation form about the course attended.


- ITALY -

Ph. +39 0532 773629Fax +39 0532 778182


[email protected]

G R A P H I C SThe study of the art of

digital graphics processing at our clients’ service.

Absolute prerogative in the communication of the message, which has a fundamental role more

than the stylistic refinement.

We take care of any type of

advertising graphics from

planning to production.


- ITALY -

Ph. +39 0532 773629Fax +39 0532 778182


[email protected]

P O R T F O L I O


- ITALY -

Ph. +39 0532 773629Fax +39 0532 778182


[email protected]

I N F O R M A T I O N

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M A R K E T I N G D E P T . m a r k e t i n g @ v e t r i n e v e t r i n e . c o m

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G E N E R A L I N F O R M A T I O N i n f o @ v e t r i n e v e t r i n e . c o m


- ITALY -

Ph. +39 0532 773629Fax +39 0532 778182


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V&v presentation