Media

A Walkthrough of Mobile Search

@RepriseMedia_BE

@pietergoyens

slideshare.net/ThinkSearch

“iPhone users have more sex”

Evolution in Mobile

1990 2000 2008 2014

Communication

Entertainment

Commerce

Life critical

Smartphone Senses

autorijden

Most Popular Ad Formats:Click-to-Call

Most Popular Ad Formats:Sitelinks

Most Popular Ad Formats:Location Extension

Most Popular Ad Formats:Click-to-Download

Coming Soon:Product Extensions

New Features to Mobile Search:Shortcut Icons

Take-Aways for Mobile Sites

• Prioritize your content

• Use white space wisely

• Use big buttons

• Make it easy to convert

Take-Aways for Mobile Strategy

• Create separate campaigns

• Optimize keyword list for mobile users

• Create compelling ad text

• Bid and budget for mobile

• Track your performance

Targeting

Google AdWords vs. AdMob

Start now!