Want to become a product manager but dont know where to start - productcamp bangalore

  • View

  • Download

Embed Size (px)





2. Who is this PM? Talk about customers and theirproblems as opposed tocompany and their products Business leader thatorchestrates all otherfunctions of the organization Finds compelling solutions tomarket problems and workswith the team to deliver delightto customers 3. Where do they come from?Customer facing product/service professionals Sales Engineers QA Managers Solution Architects Program Managers/ProjectManagers Engineering Managers Business Development Business Analyst/Research Analyst Fresh MBAs3 4. Where does they reside? PM org can reside in onePM reportingof many places Engineering CxO32% Marketing Engg. Exec Management (CEO)47% Sales Marketing Role might be influenced Sales5%16%by org structure but thegoal should not! Adaptives Annual India PM/PMM survey 20104 5. What are they called? Role: product manager PM Titles Title: Requirements Product Manager TPMAnalyst, productProject Manager Program Managermanager PM), productmarketing15%manager(PMM), Techni45%cal product manager 10%(TPM), brandmanager, product line30%manager(PLM), ResearchManager, customer Adaptives Annual India PM/PMM survey 2010manager5 6. Who do they work with? Internal External Steering teams Customers Executives Prospects Engineering Partners Marketing Analysts Sales Thought leaders Solution Architects Channel Sales Project Managers Agencies Support And more.. SEsAnd more..6 7. What is a product?A good or service offered by anorganization which affords a bundle ofbenefits both objective (physical) andsubjective (image) to a user7 8. Value what does this mean to you?Value is the worth in monetary terms of the benefits(economic, technical, service and social) in excessof the costs incurred to realize those benefitsMarketing Management is the art and science of choosing targetmarkets and getting, keeping and growing customers throughcreating, delivering and communicating superior customer value Marketing Management, Philip Kotler8 9. Value Management = Product Management CommunicatingCreating ValueValue Customer Value ValueValue Definebased PositioningChannelsModeling productsPricingValueNetworkProp UnderstandingCapturing ValueDelivering ValueValue MarketStrategic Product Go ToSales AnalysisPlanningPlanningMarketEnablementChoosing to Building Building itMarketing it Selling Build Profitablyright right effectively9 10. Our Approach 11. Anatomy of a PM LeadershipSoft skills Passion Communication.. Market Research Competitive AnalysisFunctional Requirements Skills Positioning.. Online, B2C Domain Telco Expertise Security..11 12. The Backbone of a Good PMMarket Research, The Backbone of a Good PM 13. We consult with companies and enable professionals to productize Training Practice Areas Train and certify product professionals for accelerated Product Managementcareer growth User Exerpeience ConsultingAgile Helping companies launch new product lines and grow Product Marketing existing ones throughout the product lifecycle with predictable success. Execution Integrate with clients management team and help setand execute product strategy13