Waseet Profile -March 20010

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Company ProfileMarch 2010

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About

Waseet Sales Channels Advertising Solutions Innovation in Distribution

eWaseet

Outline

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About

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As Waseet,

we are committed to offer

a comprehensive media

platform

for individuals and businesses to

Buy, Sell and Get Informed;

through innovative solutions, high-quality,

cost effective, and easy to use

products and services

Mission

About

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Geographic reach – from local to international

About

6.2 Million Copies

13 Countries

39 Operations

8K+ Part timer

1.3K+

Full timer

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Waseet Showcase

About

Waseet Dubai Showcase is a fully functioning operation that serves as a franchise training centre, and sets the standards that all current and future operations will adhere to

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Waseet Showcase

About

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Waseet Showcase

About

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Waseet Franshise

Profitable and competitive business model as part of a successfully proven since 1992

Experience and know-how of establishing and operating within new markets

Strong brand name and part of a growing international network

Standard Operating Procedures (SOP) to replicate

Waseet’s success story in any new market

About

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The Group – AWI Company

About

Magazines DailiesClassified

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Waseet – Free Weekly Classified

WASEET

is a

free weekly classified

publication offering

“readers” a combined

content of classified and

commercial ads, and

providing

“advertisers” with

optimal advertising

solutions, and presenting

attractive mix to every reader

13 Waseet – Free Weekly Classified

Reader’s profile

Majority Male - 66,6% Majority < 45 Years - 81,4% Majority > Secondary Education - 84,9%

Mainly Employee - 50,2%, followed by Non-Workers* - 27,4%

Majority with Medium Income Level - 68,1% (18,8% High

Income Level)

*House Wives, Students, Un-employedSource: IPSOS 2008-2009


Reader’s profile

Waseet readersare everywhere


Key indicators

19,872,000 average number of Waseet’s weekly readers

6,210,000

number of weekly distributed copies

5,895,215 average number of Special Distributions and TMM weekly distributions for 2009

40K+ average number of weekly published classified ads in 8 different categories

10K+ average number of weekly published commercial ads

3,2 average Waseet issue readership

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Source: IPSOS 2008-2009

18.62009 average reach

%

Waseet Readership over adults population 2007-2009

Waseet – Free Weekly Classified / Key Indicators

17 Waseet – Free Weekly Classified / Key Indicators

Source: IPSOS 2008-2009

Average readership per issue

3.22009 average

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Sales channels


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Sales channels

Waseet – Free Weekly Classified / Sales channels

Direct Sales

Call Center

Agencies

Point Of Sales (P.O.S)

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Sales channels in brief

Waseet – Free Weekly Classified / Sales channels

Direct SalesWaseet’s Direct sales strategy is similar to the FMCG’s approach.The 300+ well trained, friendly, and efficient Direct sales team strives to build long term relationships, while continuously canvassing potential advertisers and nurturing existing ones

AgenciesAdvertising agencies continue to form a growing segment of our portfolio.A specialized team is solely dedicated to this rapidly expanding division

P.O.SP.O.S build proximity and convenience with our readers/customers

Call CentreHighly trained in communications and coached to assist clients with virtually any enquiry. Each country has its own dedicated call centre, committed to streamlining the advertising process while maximizing sales and turnover

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Advertising solutions


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Classified Ads

Commercial Ads

MMS Distribution with Waseet publication, or targeted mass mailing solutions

Special Operations Envelops, Jackets, String Ads, Inserts, Bag Branding & Sampling, Supplements

Advertising solutions


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Classified ads

Waseet – Free Weekly Classified / Advertising solutions

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Booking a classified ad

Waseet – Free Weekly Classified / Advertising solutions / classified ads

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Commercial Ads

Waseet – Free Weekly Classified / Advertising solutions

Above the Line advertising for companies marketing and promoting their products, services, or brand.

Advertisers can choose among a range of standard cm/col sizes, to match their budget

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Creative ads

Waseet – Free Weekly Classified / Advertising solutions / Commercial ads

27 Waseet – Free Weekly Classified / Advertising solutions

MMS and Special operations





GeographicTargeting according to Geographic area

Socio-DemographicTargeting according to social class, nationality, or income

Activity-BasedTargeting according to a specific professional group or sector of activity

VIP


MMS and Special operations / country / typeCOUNTRY

Loose Insert With GeoActivity Based

VIPCover Jacket

String Ad

Wrapper

Other TOTAL

UAE 8,257,464 765,342 46,396,006 652,443 123,355 8,292,211 167,523 78,329 123,493 64,856,166

KSA 31,870,136 0 48,850,168 136,771 79,213 5,641,932 2,682,545 0 4,034,456 93,295,221

Kuwait 10,286,324 75,000 1,595,125 668,000 1,740 195,000 40,350 0 0 12,861,539

Syria 7,332,505 737,778 2,033,700 73,200 2,557 676,400 636,189 0 180,000 11,672,329

Egypt 59,629,290 0 8,895,525 324,772 423,750 0 0 0 0 69,273,337

Lebanon 6,646,905 0 2,872,123 0 0 2,443,216 1,658,526 0 878,282 14,499,052

Qatar 3,356,000 283,111 11,746,906 5,322 2,937 100,000 11,200 0 1,000 15,506,476

Bahrain 3,810,000 0 13,345,664 3,500 37,500 1,300,000 425,000 30,000 0 18,951,664

Oman 785,458 0 4,313,142 43,245 60,000 123,555 130,000 0 180,000 5,635,400

TOTAL 131,974,082 1,861,231140,048,35

91,907,253 731,052 18,772,314

5,751,333

108,3295,397,23

1306,551,1

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P.S: 2009 data


Jackets


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Door hangers – Bag branding

Waseet – Free Weekly Classified / Advertising solutions / Special operations

33 Waseet – Free Weekly Classified / Advertising solutions / Special operations

Sampling




Some of our clients

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Innovation in distribution


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Right Place

Right Time

Right Quantity

Right Way

Right Person5R

Innovation in distribution


38 Waseet – Free Weekly Classified / Innovation in distribution

Coverage strategy

65%residential

35%commercial


Distribution per operation

COUNTRY OPERATION # OF COPIES

BAHRAIN Manama 100,000

KUWAIT

Kuwait 200,000

Kuwait Classified 150,000

Jahraa 50,000

KSA

Riyadh 320,000

Jeddah 250,000

Dammam 200,000

Qasim 100,000

Madinah 100,000

Assir 100,000

Tabuk 80,000

Ehsaa 80,000

Hael 70,000

QATAR Doha 100,000

UAE

Dubai 300,000

Abu Dhabi 200,000

Dubai English 200,000

Ras Al Khaima 75,000

Al-Ain 75,000


COMOROS Moroni 25,000

EGYPT

Cairo 700,000

Cairo Classified 350,000

Alexandria 300,000

Saeed 150,000

Delta 120,000

LEBANON

Beirut 250,000

S. Lebanon 150,000

N. Lebanon 70,000

NIGERIA Lagos 150,000

OMAN Muscat 100,000

POLAND Warsaw 100,000

SUDAN Khartoum 150,000

SYRIA

Aleppo 200,000

Damascus 200,000

Homs 150,000

Al Reef 100,000

Jazira 100,000

Lattakia 100,000

TOTAL # OF COPIES: 6,210,000


Distribution per operation – VIP


BAHRAIN Manama 1,500

KUWAIT

Kuwait 3,000

Kuwait Classified 2,500

Jahraa 500

KSA

Riyadh 3,500

Jeddah 3,000

Dammam 1,200

Qasim 400

Madinah 500

Assir 500

Tabuk 255

Ehsaa 200

Hael 200

QATAR Doha 1,000

UAE

Dubai 6,000

Abu Dhabi 6,000

Dubai English 6,000

Ras Al Khaima 1,000

Al-Ain 3,000


COMOROS Moroni 100

EGYPT

Cairo 7,300

Cairo Classified 3,700

Alexandria 2,700

Saeed 1,500

Delta 2,500

LEBANON

Beirut 4,000

S. Lebanon 500

N. Lebanon 500

NIGERIA Lagos 3,000

OMAN Muscat 1,400

POLAND Warsaw 3,000

SUDAN Khartoum 2,000

SYRIA

Aleppo 2,900

Damascus 3,000

Homs 1,500

Al Reef 500

Jazira 800

Lattakia 500

TOTAL # OF COPIES: 81,655


In-House fulfillment & logistics

8,218Distributor

332Controller

272Management


Door-to-Door

•Massive coverage for main Commercial

areas and points

•Extensive door-to-door coverage for

medium income level residential areas

•Strategic door-to-door coverage for high

income level residential areas

•Strategic coverage for low income level

residential areas through a network of

Points of Distribution (POD)

•Personalized distribution to VIP

readers

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Newspaper distribution flow

Waseet – Free Weekly Classified / Innovation in distribution

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MMS distribution flow


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Distribution complaint flow



Special operations / Hand-by-hand


Selected P.O.S

1,800POS across the ME

Intranet Connection

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P.O.S – full branding

Waseet – Free Weekly Classified / Innovation in distribution / P.O.S

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P.O.S branding tools

Waseet – Free Weekly Classified / Innovation in distribution / P.O.S

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Vision“To become the Regional Online Marketplace”

Mission"To provide innovative, high-quality, cost effective, and easy

to use products and services enabling individuals and businesses to safely Buy, Sell and Get Informed using the latest

online, mobile, and future emerging technologies”

eWaseet

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Business framework

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Business framework

Regional LeadershipeWaseet is the leading online classified portal in the Middle East updated by “Waseet” free weekly classified publication and online submission

Power of 3 eWaseet classified clients have the advantage of having their ads published in the print editions and broadcasted on Waseet TV

Specialized Portals in addition to the general Classified portal, eWaseet is developing specialized portals to meet today’s growing online market (Auction, Online store, Real Estate, Job Portal)

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Key Figures

Source: Google Analytics – as of February 2010

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Thank you

Al Waseet International

8th floorAl Thuraya Tower 1Dubai Media CityP.O.Box: 42747Dubai, UAE

www.ewaseet.comwww.alwaseetintl.com