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• What is conversion rate optimization
• Types of testing for CRO
• Ways for increasing conversion rate optimization
• Conclusion
Contents
• It is the process of optimizing your landing pages and overall website design to increase the number of visitors being converted.
• It can be used to improve any element on your website that’s important for your business and it is often called key performance indicators (KPIs)–that you’re trying to improve.
• Conversion Rate Optimization is abbreviated as CRO
• The conversion rate is calculated by the percentage of visitors actually clicking on the call-to action that might be present on the landing page.
• Conversion-Rate = Number of Visitors Who Performed Desired Action / Total Number of Visitors
What is Conversion Rate Optimization
• There are two types of testing used in conversion rate optimization; oneis A/B testing and other is multivariate testing.
• In an A/B or split test there are two versions of a web page, version Aand version B. Version A is usually the control page, or the existing pageand version B is the alternative treatment or the challenger.
Types of Testing for CRO
• The traffic is randomly split (50/50 although you can vary the splitpercentage) half of the traffic sees version A and the other half seesversion B until each version has enough traffic and enough conversionsfor the test to be statistically valid and a wining version to be declared.
• In a Multivariate test there are a combination of variables being tested.Traffic is also split between the different versions in this type of test aswell.
• Let’s say you have 4 different headlines your testing and 2 differentimages and 5 different calls to action buttons on a single page.
• Using a Multivariate test, this would generate 24 different combinationsor treatments. 4 x 2 x 5 = 40 (4 headlines x 2 images x 5 buttons) witheach treatment a visitor would see only one combination of elements.
• Every possible combination (40) would be included in the test.
Contd…
• For Increasing CRO there are different ways and it follow as:
Test your landing page design: Conduct testing to find the right layout that push the highest percentage of site visitors to fill out your form, call in, or otherwise convert into actual buyer.
Optimize Speed of landing page: We should keep in mind that landing page of website should be optimize so that visitors do not fickle.
Optimize the heading or sub-heading: Heading should be catchy and in proper location.
Optimize button text: Location of button should be proper because it is very important for call-to –action.
Testing call-to-action: Test different calls to action and track which one performs better
Ways to Increase CRO
