How To Keep eCommerce Customers Happy

Keeping customers happy is a big job, and of course critical to your business. You have toconsider all the different aspects of customer care to be successful.

It permeates every aspect of your business. If you want your online store to thrive, hereare some things to consider about customer happiness: Site Design : Start from the beginning with good site design and customer experience inmind. If you're just getting started, it’s often a good idea to find a local design firm to workwith. For example, in Australia, Alingua is an agency doing Brisbane ecommerce websites,and by working locally with them you have ready access to the design team which canimprove communication. You can meet in person to exchange ideas and work on yourMagento online store, or whatever platform you happen to choose. Keep Existing Customers Happy : Obvious, right? But the reason you want to put effortinto keeping current and past customers happy is that it is far easier to retain a customerwho might buy from you again than it is to draw innew customers. You want repeat business, so theeffort you put into nurturing your current and pastcustomers is an investment worth making. Make Checkout a Breeze : The easiest way tostreamline the checkout process is to have thecustomer create an account. However, for somecustomers this is a burden they would rather nottake on. It is often wise to give customers a choiceof whether or not they have to create an account byoffering Guest Checkout. However, you couldincentivise them to sign up for an account with afree gift or a slight discount. Give them something inreturn for their efforts, and most importantly, theiremail address.

Newsletters : By convincing a customer it is worth their time to sign up for an account,you now have the capability to communicate with them at will via a newsletter, assumingthey opted in. Newsletters are great by reminding the customer of your site just by seeingthe email in their inbox. Keep them engaged by offering discounts for subscribing to thenewsletter so they’ll be happy to keep receiving them.

Product Offering : Constantly review the products you offer and be on the lookout for newand innovative items that would appeal to your customer base. You’ll have to do constantresearch and stay open to switching suppliers if necessary. Keep it interesting and they willcheck back often to see what great new products you have to offer.

So those are a few techniques you can use to keep your ecommerce customers happy. Ifyou’d like to get started with a solid foundation of customer happiness, let Alingua, aBrisbane agency specialising in Magento ecommerce, help you design a site that willcreate a fantastic user experience and keep them coming back. Or, if you’d like totransform an existing site, we would be happy to help you with that too. Contact us todayfor a consultation.

Magento Web Design

1 Como Crescent, Gold Coast QLD 4215, Australia+61 418 693 764alingawebdesign@gmail.comhttp://www.magentowebdesign.net.au