Embed Size (px)
DESCRIPTION
Web 2.0 refers to the propensity of recent Internet applications to be more collaborative and provide for a richer user experience. Web 1.0 was a Web site that looked like a brochure or a resume. Web 2.0 is a blog. Web 1.0 was your newspaper’s classified ads, just ‘webified’. Web 2.0 is eBay or craigslist. Web 1.0 was Netscape (i.e. here’s some software). Web 2.0 is Google (there’s nothing to install but it’s powerful). Web 2.0 is about harnessing collective intelligence and eliminating the software release cycle – it’s about providing services, not products. Much of the agile software development mindset is rolled up into the phrase. It’s about trusting users as co-developers of content or even of technology. Web 2.0 includes a social dimension, greater openness and transparency in process. It includes the use of new technologies. It has a more open style and a "keep it simple" approach. Many of these attributes go hand in hand. For example, open-source technologies tend to be simple, transparent and lightweight. It’s more of an attitude than a specific architectural protocol. How does Web 2.0 affect you as a project manager? Do you use a computer? Does your company have a web site? Do you market yourself to potential customers on the Internet? Do you do any business at all over the Internet? Yes? The question is how does it NOT affect you.
Citation preview
Web 2.0:Web 2.0:
The Future of the Internet and How it The Future of the Internet and How it Affects You as a Project ManagerAffects You as a Project Manager
Presented by:
Curt Finch, CEOCurt Finch, CEO
Journyx, Inc.Journyx, Inc.
Today’s AgendaToday’s Agenda
- Introduction- Introduction
- Web2.0 - Web2.0 - Why It’s Important - Why It’s Important
- How it Affects Project Managers- How it Affects Project Managers
- Q & A- Q & A
Participation and questions Participation and questions
are encouraged!are encouraged!
Curt Finch has 19 years of software development and distributed workforce management experience. In 1997, Curt created the world's first Internet-based timesheet application. He has managed development teams creating enterprise-level software solutions since 1985.
His involvement with distributed workforce management began in 1988 when serving as a consultant for the staffing company Pencom. In 1992, Finch led the team porting Tivoli's product line to the AIX operating system, which led to the company's acquisition by IBM. As a member of the executive team, Curt helped launch TKG, a venture-backed firm that grew to 50 employees and $7.5 million in sales by the time he left.
Curt has a B.S. in Computer Science from Virginia Tech.
- Community-based – we create the content- Community-based – we create the content
- Richer user interface- Richer user interface
- Componentized and pluggable- Componentized and pluggable
- Web-based (services, not software)- Web-based (services, not software)
What is Web 2.0?What is Web 2.0?
Web2.0 enables businesses to:Web2.0 enables businesses to:
- Connect/dialogue with customers/prospects- Connect/dialogue with customers/prospects
- Offer coupons & increase sales- Offer coupons & increase sales
- “Test the waters” with new ideas- “Test the waters” with new ideas
- Give the company a human side people can relate to- Give the company a human side people can relate to
- Share company news & updates- Share company news & updates
- Promote branding- Promote branding
- Use apps in conjunction with each other for maximum benefit - Use apps in conjunction with each other for maximum benefit
- Perform competitive research & monitor industry- Perform competitive research & monitor industry
Why Should You Care?Why Should You Care?
The Internet
It is said that if a frog is It is said that if a frog is placed in boiling water, placed in boiling water, it will jump out… it will jump out…
……but if it is placed in but if it is placed in cold water that is slowly cold water that is slowly heated, it will never heated, it will never jump out.jump out.
- TwtQpon- TwtQpon ( (twtqpon.com) - create exclusive deals for products/ ) - create exclusive deals for products/ services & share them with followersservices & share them with followers
- Twitbacks- Twitbacks ( (twitbacks.com) - free backgrounds for customized ) - free backgrounds for customized brandingbranding
- Tweetdeck - Tweetdeck ( (tweetdeck.com) - integrate Twitter with other ) - integrate Twitter with other social media apps like Facebook & LinkedInsocial media apps like Facebook & LinkedIn
- TweetBeep - TweetBeep ((tweetbeep.com) - get alerts to keep track of what ) - get alerts to keep track of what is being said about your company, products, etc.is being said about your company, products, etc.
(Dell claims that Twitter has made them $1 million in revenue (Dell claims that Twitter has made them $1 million in revenue over the last year and a half!)over the last year and a half!)
Twitter ToolsTwitter Tools
- Create a page for your business- Create a page for your business
- - Facebook ConnectFacebook Connect ( (developers.facebook.com/connect.php) - ) - ““APIs for developers that lets users bring their identity and APIs for developers that lets users bring their identity and connections everywhere.”connections everywhere.”
- Purchase - Purchase Facebook Ads Facebook Ads ( (facebook.com/help/?page=409))
- Join - Join Facebook NetworksFacebook Networks ( (facebook.com/help/?page=799))
- Use - Use Facebook Business Apps -Facebook Business Apps -((http://mashable.com/2009/01/22/business-facebook-apps/)
Facebook ToolsFacebook Tools
- Answer questions in your area of expertise to increase exposure:- Answer questions in your area of expertise to increase exposure:((www.linkedin.com/answers))
- Purchase - Purchase LinkedIn AdsLinkedIn Ads::((https://www.linkedin.com/directads/start))
- Use LinkedIn to generate prospect lists or to research companies- Use LinkedIn to generate prospect lists or to research companies
- Use LinkedIn connections to get introductions to key people- Use LinkedIn connections to get introductions to key people
LinkedIn ToolsLinkedIn Tools
- Paul Castain's Sales Play Book,- Paul Castain's Sales Play Book,
““LinkedIn... the Right Way!”LinkedIn... the Right Way!”
- Join up to 50 LinkedIn groups & send members direct messages without paying for InMails. (Much higher open
rate than email.)
- For better responses & visibility, ask a question & send it to up to 200 people in your network.
- Post news stories, start discussions & be consistent.
- Choose quality contacts over quantity.
- Move relationships into real time by asking people to lunch.
How Can Web2.0 HelpHow Can Web2.0 HelpProject Managers?Project Managers?
- Communication – project blogs, wikis
- Instant messaging – Twitter, chat
- Customized social networks – ning.com, wackwall.com(e.g. Salesforce's new app, “Chatter”)
- Mind mapping for brainstorming – mindmeister.com, mindomo.com, mind42.com
- Collaboration - Google docs & calendar, slideshare.net
Voice IntegrationVoice Integration
Call Jott
“Who do you want to Jott?”
“Myself.”
“Beep”
“Curt, I loved your speech, you are truly a complete genius.”
Hang Up
Voice IntegrationVoice Integration
We’re working on entering time this way!We’re working on entering time this way!
Visual Studio
Other IDE
Enterprise Systems
Eclipse
Hosted 6th Server
Analytics on Demand:
• Project• Person• Activity• Technology
Mashup & IntegrationMashup & Integration
Browser Mashups /PluginsBrowser Mashups /Plugins
How Web2.0 Changes ProjectsHow Web2.0 Changes Projects
- More stakeholders
- Mashups introduce risks
- Programmers want to write the latest stuff
- Execs see new biz models and want some
- Blogs/Wikis for project communication
- IT is losing control
Dangers of Web2.0Dangers of Web2.0
Employees have access to Twitter, Facebook, etc. & can potentially damage your company by:
- revealing confidential information (Congressman Peter Hoekstra tweeted his arrival in Baghdad during a secret Congressional delegation trip to Iraq.)
- acting inappropriately (e.g. ranting, public fights with others, “astroturfing,” the Domino's disaster)
IBM & others have instituted social media policies to prevent this.
Web3.0: A Mobile EraWeb3.0: A Mobile Era
Flash, cloud computing & other technology has come to the smartphone
Specific apps for IT provide:
- Analytics- Network tests- Remote workstation access- Threat-monitoring- Bandwidth evaluation
ChaosChaos
Overcommit, Overcommit, processes processes
abandoned in abandoned in crisis, can't crisis, can't repeat past repeat past
success.success.
TransitionTransition
Track project Track project labor hours on labor hours on all projects – all projects – basic costs/ basic costs/ schedules schedules visible to visible to
management.management.
StructureStructure
Track Track time/rates time/rates
and and expenses on expenses on all projects – all projects –
complete complete direct costs direct costs
known.known.
SystemSystem
Allocate Allocate indirect indirect costs.costs.
OrderOrder
Integrated with Integrated with CRM or CRM or
accounting accounting systems, AKA systems, AKA
Nirvana.Nirvana.
P5P5 - Per Person, Per Project Profitability - Per Person, Per Project ProfitabilityTMTM
Q & AQ & A
(800) 755-9878
(512) 834-8888
WWW.JOURNYX.COM
9011 Mountain Ridge Dr.9011 Mountain Ridge Dr.
Travis Building, Suite Travis Building, Suite 200200
Austin, TX 78759Austin, TX 78759
Don't just plan... execute!Don't just plan... execute!
