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A quick recap on the new stuff that's materialised in the world of digital analytics since our last meetup. (These stories and more are shared on the weekly Data Runs Deep email newsletter).
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First up… Welcome!
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It’s a short presentation!
Damion Brown
datarunsdeep.com.au
what’s new in google analytics
1
New Segment Builder in Google Analytics
What makes it different?
• Current segments track within a visit:
– People in Sydney, accessing on an
iPhone, with Danish as their default
language
What makes it different?
• New segments work across visits:
– People that spent $100 over five visits to
the site
– People that responded to an EDM a
month before they purchased
“the new segment builder” on YouTube
2
Attribution Modelling Tool In Everyone’s GA
What’s awesome about this?• Different channels work best at different
stages in the conversion process
• Attribution Modelling helps us understand
how much credit to assign
3
Free customer satisfaction surveys
What’s funky about this?
• They’re free for standard surveys
– Custom? $5.00 for 500 responses
• Run an experiment for 30 days
• US-only at the moment
4
Viewable Impressions coming to Google Analytics
What’s funky about this?
• Track views of display ads, not just
clicks
• Awesome for attribution modelling
Online display advertising
|23
Online display advertising
|24
Online display advertising
|25
What’s funky about this?
• Display will look better in reports
• Everybody: “Hey let’s all totally
spend more money on Display ads”
• Google: “Thanks guys”
that’s it
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datarunsdeep.com.au
#wawmelb
