29
Presenter: Melanie Spring Sisarina | [email protected] | twiter.com/sisarina | sisarina.com presents make your website rock get more buzz about your biz

WEB MARKETING: Creating A Buzz for Your Biz

Embed Size (px)

DESCRIPTION

Presentation given at Buzz Your Biz

Citation preview

Page 1: WEB MARKETING: Creating A Buzz for Your Biz

Presenter: Melanie SpringSisarina | [email protected] | twiter.com/sisarina | sisarina.com

presents

make your website rockget more buzz about your biz

Page 2: WEB MARKETING: Creating A Buzz for Your Biz

get more buzz for your biz

1: get branded

2: let your website sell for you

3: use your newsleter

4: blog, blog, blog

web marketng

Page 3: WEB MARKETING: Creating A Buzz for Your Biz

get branded

get more buzz for your biz

Page 4: WEB MARKETING: Creating A Buzz for Your Biz

just say no! (to templates)

get branded

BAD:- stock photos- stock logos- stock website designs- Wordpress themes- Microsof themes- Apple themes

Page 5: WEB MARKETING: Creating A Buzz for Your Biz

custom = real business

get branded

GOOD:- local photographers- logo that's your own- branded website- website fts your needs- no one else has it

Page 6: WEB MARKETING: Creating A Buzz for Your Biz

branding isn't just your logo

get branded

- overall messaging- marketng materials- elevator pitch- tagline- ofce look/feel- sales pitch

Page 7: WEB MARKETING: Creating A Buzz for Your Biz

does your logo match your brand?

get branded

- is it clear?- do your clients get it?- does it make sense?- does it tell your story?- does it ft your business?

Page 8: WEB MARKETING: Creating A Buzz for Your Biz

does all your marketng ft your brand?

get branded

- proposals- website- statonery- content- social media- print materials

Page 9: WEB MARKETING: Creating A Buzz for Your Biz

let your website sell for you

get more buzz for your biz

Page 10: WEB MARKETING: Creating A Buzz for Your Biz

is your website easy to fnd?

let your website sell for you

- keywords- branded domain- optmized content- setup in HTML, not fash- many content pages

Page 11: WEB MARKETING: Creating A Buzz for Your Biz

is your site branded?

let your website sell for you

- looks like you- feels like you- reads like you- recently updated

Page 12: WEB MARKETING: Creating A Buzz for Your Biz

is it clear what you do?

let your website sell for you

- service listng- headlines- focused content- not a lot of verbiage- not just industry speak

Page 13: WEB MARKETING: Creating A Buzz for Your Biz

is your website up-to-date?

let your website sell for you

- write blog posts- update news area- change your homepage- update pictures- update portolio- add new services- keep it updated!

Page 14: WEB MARKETING: Creating A Buzz for Your Biz

Do your case studies or portolio sell well?

let your website sell for you

- professional- variety- informatve- use of photos- descriptve text

Page 15: WEB MARKETING: Creating A Buzz for Your Biz

is there a clear & simple call-to-acton?

let your website sell for you

- contact link- contact page- contact info on each page- sign up for newsleter- form, not email address

Page 16: WEB MARKETING: Creating A Buzz for Your Biz

get users to follow you & send them back to site

let your website sell for you

- add social media butons- add social media feeds- stay actve- engage users- provide great content- take them back to site

Page 17: WEB MARKETING: Creating A Buzz for Your Biz

use your newsleter

get more buzz for your biz

Page 18: WEB MARKETING: Creating A Buzz for Your Biz

getng people to opt-in to your newsleter

use your newsleter

- show an example- prove you're worth it- create a campaign- give away something- use a newsleter service- personalize your opt-in

Page 19: WEB MARKETING: Creating A Buzz for Your Biz

getng people to open your newsleter

use your newsleter

- make it from you- never use: Newsleter #8- write a catchy subject- create wonder

Page 20: WEB MARKETING: Creating A Buzz for Your Biz

making your newsleter readable

use your newsleter

- make sure it's branded- simple, catchy headline- engaging content- links to your site- give snippets, tell story- stop selling!

Page 21: WEB MARKETING: Creating A Buzz for Your Biz

getng people to click through to your website

use your newsleter

- make sure there are links- links are a diferent color- highlight links- lead in w/great content- give a call-to-acton- keep it simple

Page 22: WEB MARKETING: Creating A Buzz for Your Biz

blog, blog, blog

get more buzz for your biz

Page 23: WEB MARKETING: Creating A Buzz for Your Biz

blogging is easier than you think

blog, blog, blog

- short posts- list of how to's- steps to success- teach something- don't write too much- great for SEO- gives fresh content

Page 24: WEB MARKETING: Creating A Buzz for Your Biz

promise posts & deliver them

blog, blog, blog

- post as ofen as you can- don't overpromise- your realm of knowledge- write multple posts- spread out posts- tell everyone about them

Page 25: WEB MARKETING: Creating A Buzz for Your Biz

setup a series

blog, blog, blog

- set a deadline- ask others to share- add guestbloggers- give credit where due- ask for help- keep with core practces

Page 26: WEB MARKETING: Creating A Buzz for Your Biz

it gives you something to talk about

blog, blog, blog

Share it via:- social media- newsleter- friends- colleagues

Page 27: WEB MARKETING: Creating A Buzz for Your Biz

get more buzz for your biz

fnal business tps - Stop convincing - If you truly love what you do, people will hire you - Stop complaining - If you build it, they will come - Be clear about your who you want as clients - Get everything in writng - Help the litle guys - Be yourself - Take a vacaton (without your electronics) - Get out of the ofce - Love yourself enough to say no

Page 28: WEB MARKETING: Creating A Buzz for Your Biz

resourcesYour Biz Cards are a Billboard. What do they say?: htp://bit.ly/bizcardbillboard Want to Tweet? First, Teach Your Brand How to Speak: htp://bit.ly/brandspeakingBusinesses Find They Can't Grow Without Branding: htp://wapo.st/bizbrandinggrowth10 Questons to Ask Before Hiring a Designer: htp://bit.ly/hiringdesignerHOW TO: Write Your Own Design Scope: htp://bit.ly/designscopeHOW TO: Write Your Own Website Development Scope: htp://bit.ly/devscopeNewsleters That Work: htp://bit.ly/newsletersthatwork

get more buzz for your biz

Page 29: WEB MARKETING: Creating A Buzz for Your Biz

THANK YOU!Melanie Spring

[email protected]/sisarina

get more buzz for your biz