web2.0 Trends UpdatedDecember 2007

Jo, SanKu

KT(KoreaTrendsetter)

$15 Billion3 Year

Shoe Shift

$175

XoWeb

EverythingoverWeb

JoSanKu

web2.0Version

2007

Mobile

is Web

Browsing Market Share (Mobile Area)Iphone with 0.09% for 1.4 M SoldWindow CE with 0.06% for 20 M SoldSymbian with 0.01% for Several Hundred M Sold

Shift: Voice to Web

Cult

30 companies (+Verison wireless?)

Accelerate innovation in mobile

Offer consumers a richer, less expensive, and better mobile experience

The first complete, open, and free mobile platform, Open Mobile OS

CallFreq

An Android Application

Gphone?

Search

Broadband

web2.0

People Tech

Business

web2.0 + Wibro = Mobile Web2.0Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

Personalization

For Empowered You

Information Finds You

Personalization

Personalization

(webwag.com)

Personalization

Personalization

268%

Social WebParticipatory Communicatory Interactive

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0% 20% 40% 60% 80% 100%

“I trust:”

Why Social Value Matters?

Recommendations from friends/family

josanku

Paradigm ShiftService/Data to People(Me, SNS)

Web to Social Web

Close to Open

Heavy to Light

Revenue to Love

Services(Tool)

Multiple

Social Graphs

Business

Private

Widget

Portal Me

2007 josanku

Social Graph

Open Application

Social Ads Network

Beacon

Facebook Social Ads

Leverage the power of Facebook News Feed by serving relevant stories about friends engaging with your business.

Your businesses to become part of people's daily conversations

Display friends’ activity(Facebook or your sites by beacon) related to your business (Fan, Buy, Subsribe)

Words-of-mouth viral social marketing

Facebook Social Ads

Social Ads Network vs. Google Adsense

Target ads on any web site based on 50M users’ personal information and their activity or interest (collected by Beacon)

MS’s investment of $240M

Advertising is communication

Word-of-mouth viral marketing

Facebook Beacon

Enable your customers to share the actions they take on your website with their Facebook friends

Add 3 lines of code and reach millions of users

Promote your business in an organic, social way

Enable effortless sharing while protecting user privacy

Online Video

20K Shows 400 Chs

Virtual World

MetaverseMetanomics

MetaEgoExtended Reality

Open Source

Most Promising for Web 2008: Open Source Movement

- ReadWriteWeb

Browser: Firefox

Open SNS: F8, OpenSocial

Open Mobile OS: Android

OpenID

OpenAds

Microformats

Open Authentication

Search

Open Application Platform

Facebook F8, OpenSocial, Netvibes

OpenSocial

Global Open Ecosystem

Web Market Size in Korea

+70%

…

+30%

……

… …

Bring the Vitality of Innovation to Korea

Naver as our Partner

News

Entertainment

Search

Shopping

Attention Services and Contents

Personalized Services

Very RelevantUser

Advertisers

Attention EconomyExchange Attention with Services

Attention Market Place

Attraction

Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer (Paperback)

The Attention Economy: Understanding the New Currency of Business

Attention to Attraction

Semantic WebThe Smart Data Web

Ontology

RDFResource Description Framework

• More smart and intelligent web• Smart Data, Open Data

– The core is to create the meta data describing data, which will enable computers to process the meaning of things.

– analyze all the data on the Web – the content, links, and transactions between people and computers

• Machines talking to machines• RDF and WOL• Web 3.0 ?

Semantic WebThe Data Web

Semantic Web2.0

Semantic Web

Mashup

Programmable Web

Web(CP), Portal, Mashup(Programmable)

DIY Apps, DIY Business

Mashup Aggregator

Widget

Widget

Widget Effect

Widget Economy

Publishing2.0

Microcontent

Mobile Widget

Widget Design

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software, Application, Platform, HardwareData, Business

CardSpace Identity2.0

Google Profile

OpenID

Year of RSS

HTTP RSS

User to Service Service to User

Only 20 domains capture a whopping 39% of all our time spent online.

Only 2.1% of our time is spent on Google.com

MySpace (#1) is miles ahead of Yahoo! (#2), however Yahoo! impresses. Yahoo holds a significant lead over Google+YouTube.com, MSN+Live.com and AOL+AIM.com. Yahoo simply needs to merge with MSN to take #1 (hint hint) The presence of Adultfriendfinder.com on this list is surprising, but hey, everyone needs a friend, or two!

Global Government

Open Identity

Ecosystem

Rich Internet Apps

Internet Singularity

Interneted Nations

Social Computing

Advertising as Content

Naked Society

Bit to AtomOpenity

Social Capital

Social Media

Open Source X

X 2.0

Mindshare

New Economy

Enterprise2.0

CPA

Trust & Reputation

Big Picture

2008 Web Predictions Worldwide

1. Semantic Apps will become reality: Hakia, Powerset, Twine and Freebase

2. Widget will prevail. Me Portal(Personalization). Widget Economy

3. Web services, utility computing, web OS, web office: MS, Google, Amazon, Salesforce, Zoho, Thinkfree

4. Attention market place as real business

5. Mobile web and mobile SNS:

6. Rich Internet Applications: Google Gears, AIR, Silverlight

7. Online Video. Broadcasting.

8. Local Service and Community: Yelp, Topix

9. New advertising model: CPA, Video Ads, User Generated Ads

10. Long tail will be more fat to become body with more people participation

11. Vertical Social Network

12. Social Network grows to be Social Web

13. Social power in all applications: social shopping, social search, social ads

14. Power shift from Content/Data to People: more user centric applications

2008 Web Predictions Worldwide15. Mashup, Programmable web, Micro contents, DIY service

16. Open application platform will be common bringing more innovative services. New ecosystem enabler

17. Trust and reputation platform as another web ecosystem enabler

18. Identity is big thing: OpenID, MS Cardspace, Google profile

19. Virtual World (Metaverse) turns to Real World. More vertical Virtual World services.

20. More open source applications and activities

21. More vertical search engines: People, Local, Video, Health, Mobile

22. MS’s big step to web world with a big change or event.

23. Innovative services from outside Silicon Valley

24. MS+Yahoo+Facebook vs. Google+Amazon or eBay + Skype + Myspace

25. Twitter, Facebook, Google, netvibes, blinkx, powerset, thepudding, meebo, wikia, joost, youtube, apple, second life, bittorrent

26. Android, Gphone, Social Search, Video Search, Kindle, Knol, iphone 2, Apple TV, OLPC

27. More Web2.0’s impact on ordinary life and business. More companies will adopt web2.0 (enterprise2.0)

2008 Web Predictions Korea1. Gloomy with less innovation and very little innvestment

2. Naver’s decline in traffic although getting more market share

3. Daum as a leading web2.0 company in Korea

4. Google’s catch-up in search and ad market

5. SKT’s focus on web: mobile SNS, mobile search, virtual world

6. KT’s move for web2.0

7. A big SNS player. Lots of SNS

8. Online Video service.

9. Start of IPTV era

10. Mobile web

11. Wibro will be hot

12. Widget player

13. Web2.0 as hot public issue

14. More Korean versions of web2.0 services

15. Wizard, me2day, nplugs, allblog, springnote, olaworks

Richard MacManus 10 Future Web Trendsto look out for over the next 10 years(September5, 2007)

Dion HinchCliffe

Web

Credit

I Don’t Know Enything

I Browse Web Therefore I Am

4 You

KT LOVEs Youis

KT’s Edge