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Web2.0 Trends2007 hot issues reviewed2008 web2.0 prediction
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web2.0 Trends UpdatedDecember 2007
Jo, SanKu
KT(KoreaTrendsetter)
$15 Billion3 Year
Shoe Shift
$175
XoWeb
EverythingoverWeb
JoSanKu
web2.0Version
2007
Mobile
is Web
Browsing Market Share (Mobile Area)Iphone with 0.09% for 1.4 M SoldWindow CE with 0.06% for 20 M SoldSymbian with 0.01% for Several Hundred M Sold
Shift: Voice to Web
Cult
30 companies (+Verison wireless?)
Accelerate innovation in mobile
Offer consumers a richer, less expensive, and better mobile experience
The first complete, open, and free mobile platform, Open Mobile OS
CallFreq
An Android Application
Gphone?
Search
Broadband
web2.0
People Tech
Business
web2.0 + Wibro = Mobile Web2.0Bridging Web and Life(Offline)
+
Enjoy web anywhere in Seoul Korea (upto 4M at your hand)
Personalization
For Empowered You
Information Finds You
Personalization
Personalization
Personalization
268%
Social WebParticipatory Communicatory Interactive
Ads on mobile phones
Web banner ads
Search engine ads
Branded Web sites
Ads in magazines
Ads on radio
Ads on TV
Ads in newspapers
Requested email updates
Consumer opinions posted online
0% 20% 40% 60% 80% 100%
“I trust:”
Why Social Value Matters?
Recommendations from friends/family
josanku
Paradigm ShiftService/Data to People(Me, SNS)
Web to Social Web
Close to Open
Heavy to Light
Revenue to Love
Services(Tool)
Multiple
Social Graphs
Business
Private
Widget
Portal Me
2007 josanku
Social Graph
Open Application
Social Ads Network
Beacon
Facebook Social Ads
Leverage the power of Facebook News Feed by serving relevant stories about friends engaging with your business.
Your businesses to become part of people's daily conversations
Display friends’ activity(Facebook or your sites by beacon) related to your business (Fan, Buy, Subsribe)
Words-of-mouth viral social marketing
Facebook Social Ads
Social Ads Network vs. Google Adsense
Target ads on any web site based on 50M users’ personal information and their activity or interest (collected by Beacon)
MS’s investment of $240M
Advertising is communication
Word-of-mouth viral marketing
Facebook Beacon
Enable your customers to share the actions they take on your website with their Facebook friends
Add 3 lines of code and reach millions of users
Promote your business in an organic, social way
Enable effortless sharing while protecting user privacy
Online Video
20K Shows 400 Chs
Virtual World
MetaverseMetanomics
MetaEgoExtended Reality
Open Source
Most Promising for Web 2008: Open Source Movement
- ReadWriteWeb
Browser: Firefox
Open SNS: F8, OpenSocial
Open Mobile OS: Android
OpenID
OpenAds
Microformats
Open Authentication
Search
Open Application Platform
Facebook F8, OpenSocial, Netvibes
OpenSocial
Global Open Ecosystem
Web Market Size in Korea
+70%
…
+30%
……
… …
Bring the Vitality of Innovation to Korea
Naver as our Partner
News
Entertainment
Search
Shopping
Attention Services and Contents
Personalized Services
Very RelevantUser
Advertisers
Attention EconomyExchange Attention with Services
Attention Market Place
Attraction
Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer (Paperback)
The Attention Economy: Understanding the New Currency of Business
Attention to Attraction
Semantic WebThe Smart Data Web
Ontology
RDFResource Description Framework
• More smart and intelligent web• Smart Data, Open Data
– The core is to create the meta data describing data, which will enable computers to process the meaning of things.
– analyze all the data on the Web – the content, links, and transactions between people and computers
• Machines talking to machines• RDF and WOL• Web 3.0 ?
Semantic WebThe Data Web
Semantic Web2.0
Semantic Web
Mashup
Programmable Web
Web(CP), Portal, Mashup(Programmable)
DIY Apps, DIY Business
Mashup Aggregator
Widget
Widget
Widget Effect
Widget Economy
Publishing2.0
Microcontent
Mobile Widget
Widget Design
Everything as a ServiceX aaS
Everything on Demand (XoD)
Utility Computing
Software, Application, Platform, HardwareData, Business
CardSpace Identity2.0
Google Profile
OpenID
Year of RSS
HTTP RSS
User to Service Service to User
Only 20 domains capture a whopping 39% of all our time spent online.
Only 2.1% of our time is spent on Google.com
MySpace (#1) is miles ahead of Yahoo! (#2), however Yahoo! impresses. Yahoo holds a significant lead over Google+YouTube.com, MSN+Live.com and AOL+AIM.com. Yahoo simply needs to merge with MSN to take #1 (hint hint) The presence of Adultfriendfinder.com on this list is surprising, but hey, everyone needs a friend, or two!
Global Government
Open Identity
Ecosystem
Rich Internet Apps
Internet Singularity
Interneted Nations
Social Computing
Advertising as Content
Naked Society
Bit to AtomOpenity
Social Capital
Social Media
Open Source X
X 2.0
Mindshare
New Economy
Enterprise2.0
CPA
Trust & Reputation
Big Picture
2008 Web Predictions Worldwide
1. Semantic Apps will become reality: Hakia, Powerset, Twine and Freebase
2. Widget will prevail. Me Portal(Personalization). Widget Economy
3. Web services, utility computing, web OS, web office: MS, Google, Amazon, Salesforce, Zoho, Thinkfree
4. Attention market place as real business
5. Mobile web and mobile SNS:
6. Rich Internet Applications: Google Gears, AIR, Silverlight
7. Online Video. Broadcasting.
8. Local Service and Community: Yelp, Topix
9. New advertising model: CPA, Video Ads, User Generated Ads
10. Long tail will be more fat to become body with more people participation
11. Vertical Social Network
12. Social Network grows to be Social Web
13. Social power in all applications: social shopping, social search, social ads
14. Power shift from Content/Data to People: more user centric applications
2008 Web Predictions Worldwide15. Mashup, Programmable web, Micro contents, DIY service
16. Open application platform will be common bringing more innovative services. New ecosystem enabler
17. Trust and reputation platform as another web ecosystem enabler
18. Identity is big thing: OpenID, MS Cardspace, Google profile
19. Virtual World (Metaverse) turns to Real World. More vertical Virtual World services.
20. More open source applications and activities
21. More vertical search engines: People, Local, Video, Health, Mobile
22. MS’s big step to web world with a big change or event.
23. Innovative services from outside Silicon Valley
24. MS+Yahoo+Facebook vs. Google+Amazon or eBay + Skype + Myspace
25. Twitter, Facebook, Google, netvibes, blinkx, powerset, thepudding, meebo, wikia, joost, youtube, apple, second life, bittorrent
26. Android, Gphone, Social Search, Video Search, Kindle, Knol, iphone 2, Apple TV, OLPC
27. More Web2.0’s impact on ordinary life and business. More companies will adopt web2.0 (enterprise2.0)
2008 Web Predictions Korea1. Gloomy with less innovation and very little innvestment
2. Naver’s decline in traffic although getting more market share
3. Daum as a leading web2.0 company in Korea
4. Google’s catch-up in search and ad market
5. SKT’s focus on web: mobile SNS, mobile search, virtual world
6. KT’s move for web2.0
7. A big SNS player. Lots of SNS
8. Online Video service.
9. Start of IPTV era
10. Mobile web
11. Wibro will be hot
12. Widget player
13. Web2.0 as hot public issue
14. More Korean versions of web2.0 services
15. Wizard, me2day, nplugs, allblog, springnote, olaworks
Richard MacManus 10 Future Web Trendsto look out for over the next 10 years(September5, 2007)
Dion HinchCliffe
Web
Credit
I Don’t Know Enything
I Browse Web Therefore I Am
4 You
KT LOVEs Youis
KT’s Edge