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From people back to the Web: or how to promote your website
.. And therefore your hotel
The Internet and Travel Consumer Perceptions
Direct vs. Indirect Online Distribution
Corporate Site vs Portal
Get your Hotel listed – step 1
Work on better deals - Step 2
– Fever Third Parties Intermediaries (TPI‘s) and lower margin (15%-18%)– TPI‘s can access hotel inventory
electronically–Prevent TPI‘s to use hotel trademark for
search engine marketing campaigns–Always promoting their OWN hotelwebsite
with unique product offerings
Get your metatags right!
How are YOU doing?
From Web1 to 2
The YOU area
Web1.O
14CrowdSourcingCrowdSourcing
15
The crowd is ready to
work. So who’s hiring? Companies in a wide array of industries create ways to use the intelligence and
creativity of distributed labor.
16
.comThreadless.com
This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year.
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The Impact of Consumer Generated Media (CGM)
Should your Hotel subsribe to such a RSS / CGM review feed – YES but...
To repeat: history/ transition• Web1.0– The WWW as we knew it, email, google and
your website
• Web2.0– Social feedback – everybody is part– The inclusion and merging of multimedia
content–Mashup google earth and video–Push technologies like RSS
What does that all mean?
• The days of old fashion advertisment is gone• The concept of static information , books,
brochures, articles, even images and simple websites has to be revised
• All such is transferred into kind of interactive knowledge flow. The user chooses himself what he wants to know about any product
• Advertisment becomes information, comparison, experience
Web3.0?
Future websites will become 3D rooms to visit
The Otto 3D experience
• Soon each website will become a 3 dimensional room that can be experienced alone or with friends
