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Webinars that WOW!WOW!How to engage an audience without eye contact
Presented by:
Delivered by: Allison Van Diest
Housekeeping!
• Please mute your phone while we set up. Only unmute when laughing at our jokes.
• Please do not put the call on hold – hang up and call back to eliminate hold music playing during the session.
Optimize Viewing the Event
• Hit the F5 key to put the window into full-screen mode
• Close all other applications
• Increase your computer’s screen resolution• Start Menu->Control Panel->Display• Settings Tab• Increase screen resolution by moving the slide all the
way to the ‘More’ side (right)• Click Apply and OK
Questions/Comments/Shoutouts:
How Much Do Webinar Skills Matter?
91%
People who have attended a webinar in the last year
Number of webinars a month firms planned to give
2009 2010
Source: 1080 Group, June 2009
Top Success Factors of the Overall Webinar Experience
• Ease of use when joining or participating
• Quality of presenter’s speaking voice or delivery
• Clarity of the message in the presentation
• Invitation that accurately describes the content of the webinar
Source: 1080 Group, June 2009
Top Challenge Cited by Presenters
Keeping the
audience engaged!
Source: 1080 Group, June 2009
Top Success Factors We’ll Cover
• Accurately marketing the Accurately marketing the webinarwebinar
• Clearly delivering the message Clearly delivering the message in the presentationin the presentation
• Delivering the presentation Delivering the presentation effectivelyeffectively
• Keeping the audience engagedKeeping the audience engaged
Step One: Be Prepared!
Preparing for Your Event
Deciding When, Where, and How
• Mondays are rotten for free events
• Be mindful of time zones
• Pick technology that works for your audience
Focusing on Why
• Teaching, training, or selling?
• What are the three key points your audience should remember?
• Don’t be afraid to leave them wanting more
Selecting the Who
• Top criteria = ENERGY!
• Two is better than one
• Any flaw is magnified when only one sense is engaged
Step Two: Be Informed
Designing the Event
• Decide your marketing strategy
• Determine your registration process
• Design your invitation and build your communication plan
Marketing Strategy
• Define target audience
• Select marketing channels
• Assemble lists
• Create your invitation
Registration Guidelines
• Prepopulate what you know
• Less is more – keep the form simple
• Build in a follow up that gets you more information
Invitation Best Practices
• Subject line should tell what is inside
• Headline should be attention grabbing and challenge the reader
• Who should come to this event?
• What will the audience learn?
• Embed the ability to register in several places
Communication Plan
• Digital marketing + digital registration = digital event
• Start three weeks out for paid events
• Start two weeks out for free events
• Social media is not effective for paid events
Step Three: Be Focused
Two of the Best Ways to Annoy the Audience
• Cover too much
• Deviate from the message
Designing Your Presentation
• Show vs. Tell
• Choose images that are easily grasped, persuasive, or even funny
• Include a picture of presenter
• Keep it short and focused
Picture of 1000 words
Prepare the Event
• Schedule speaker training
• Upload PowerPoint & polling questions
• Practice dry run with presenters
• Test Audio
• Send reminder to attendees
Excellent Audio is Critical
• Audiocast vs. teleconference
• Practice handoffs before the event
• Mute all lines until Q & A
• Record the webinar for replay• Send to non-attendees• Archive in a library for future prospects
Remind Attendees
• Date and time
• How to test their equipment
• Clarification on the topic
• Questions, Input, Areas of Interest
Step Four: Be Human
Artist: Namakox
More of the Best Ways to Annoy the Audience
• Read from a script
• Read the slides
• Don’t vary pitch and tempo
Kicking off the Event
• Presenters dial in to pre-conference 15 minutes before event
• Test interactive features
• Review flow; discuss how Q&A will be conducted
• Start on time!
• Make sure attendees are muted and speakers are not
Encouraging Audience Interaction
• Annotation tools
• Polling
• Chat
• Live Q & A
• Post webinar survey
Introducing the Speaker and Describing the Event
• Who is the speaker and why is he/she qualified to present?
• What does the speaker plan to share with the audience?
• How will feedback be collected?
• How will questions be addressed?
• Does the audience have access to handouts or recordings?
Allison
Event Follow-Up
Immediately after event:
• Send out post event survey
Within 24 hours:
• Email follow-up to attendees & non-attendees
• Post and distribute recording of event and handouts
1 week after event:
• Follow-up to evaluate interest or needs of attendees
Please feel free to type your question into the Q&A chat box:
Think of something later today you wish you’d asked?
If you have questions or would like more information, please feel free to email me!
Allison Van Diest, Internet Solutions Architect: [email protected]
Questions?