Blog BrandingTurning Blog into Business

Spot the Similarity

All of them are

BRANDS today

A Blog isn’t “Just a Blog”

Those who still believe a Blog as “Just another way to express one’s thoughts ”

have greatly underestimated it’s capabilities and influence

Web Trends• Magazines(both offline and

online) are loosing their subscribers

• Blogs are gaining constant popularity

• Clear transition of audience from hardcore publishing platforms to blogs

Conclusion Blogs are

“Most Promising Media Assets”

of FUTURE

Remember…

• Further suggestions only apply for those bloggers who aspire to enjoy their life at their own terms by making themselves Financially Secure with a self built carrier as a Professional Blogger

• It is preferred for those who visualise their blog to function as an “Internet Media Company” like TechCrunch , ValleyWag ,ReadWriteWeb and many others ,after considerable efforts and time

Brand your Blog !

• From the Scratch

• Do’s

From the Scratch

• Concept

• Theme/Template

• Logo

• Tagline

Concept

• Go for “Directional Blogging”• Examples Labnol.org - Technology,softwares,gadgets tips & tricks Medgadget.com - Medical gadgets & technology news TechPluto.com - Tech Startups review

• Think about your interest and abilities ,then choose your field

“Think a Concept,Brand will follow”

Theme/Template

Avoid flashy/immature templates

Select a clean and simple blog theme.Let your content gain maximum attraction

If HTML/CSS terrifies you,better go for Ad optimized blog templates

Logo• It’s the most prominent part of a Brand

• Search out for the availability of a domain name that suits your concept

• Make your ‘domain name’ same as your ‘logo’

• Don’t use your own name as your Logo or Brand

• Use imagination and Photoshop to design your logo by yourself

Tagline

• Tagline – “A line that defines your blog”

• It should be simple,unique and interpretable

• Absurd taglines sometimes prove more effective than simpler ones

Do’s• Keep the language formal with pinch of informal style of

writing

• Method to promote your blog offline Get a number of T-shirts with your LOGO at the back (You

may use services from itasveer.com ) Keep one for yourself and gift other T-shirts to your good

friends

Wear your Brand atleast once a week

“If you have it,then wear it”

Do’s• Get a vinyl sticker designed showing your LOGO

and paste it on the back of your car • Such a facility is available in Car graphics

designing shops. Infectious.com is also an option

• The idea is to let ,even non-living things speak your brand

• Present yourself as a part of the Blog editorial Group, not as the owner of your blog.Later,when the editorial team will grow,then organised system will prove to be highly helpful

Do’s• Use Post Slug(within editor)

effectively.It modifies the URL of the blog posts and makes it SEO friendly

• Follow all the basic practices of Blog promotion such as

• Leave sensible comments on other

blogs(avoid junk comments)

• Participate in Yahoo ! Answers ,Wikianswers by answering other’s queries

Queries/Feedback• Kindly send me your query/feedback to

techpluto@gmail.com

• Visit TechPluto.com for Startup reviews

• To know more about presentation author Prashant Sharma, log onto prashantsharma.info

• The complete presentation is an individualistic work of TechPluto editor Prashant Sharma