FOR YOUR SMALL, LOCAL BUSINESS

Welcome to LinkedIn’s New and Improved Pages

Dell got it right!

• D E L L S E L E C T E D A H I G H - R E S P H O T O T H AT R E P R E S E N T S T H E I R C O M PA N Y. T H I S I S S I M I L A R T O I M A G E RY Y O U W O U L D S E E O N

A B R O C H U R E O R P R O F E SS I O N A L W E B S I T E .

• A LWAY S B E S U R E T O P I C K A N I M A G E T H AT I S A E S T H E T I C A L LY P L E A S I N G A N D I S P R O F E SS I O N A L .

• • D O N O T F O R G E T T O A D D A P H O T O.

Company Photo & Messaging

WHILE DELL IS A HOUSEHOLD NAME, AND HAS THE LUXURY OF BEING BRIEF, THEY

STILL EXPLAIN WHAT THEY OFFER.• BE SURE TO MAKE YOUR MISSION STATEMENT CLEAR AND EASY TO FIND

ON THE PAGE

What do you do?

LIKE FACEBOOK, THE NEW LINKEDIN ALLOWS STATUS UPDATES. TAKE THE TIME TO POST JOB OPENINGS, NEW PRODUCTS, OFFICE OPENINGS AND PROJECTS

YOU ARE PROUD OF.

Status Updates

DELL DID THIS VERY WELL.• THE CAREER PAGE IS EASY TO

FIND (SINCE JOB SEEKERS ARE THE PROMINENT AUDIENCE)

• THEY CREATED A PRODUCT AND SERVICE PAGE TO HELP PUSH PRODUCTS AND HELP PEOPLE

LEARN MORE ABOUT THE COMPANY

• THE WELL PLACED AD (EASY TO SEE, BUT NOT PLACED IN A

PRIME REAL ESTATE LOCATION) IS A GREAT WAY TO FURTHER

PROMOTE THE COMPANY.

Link to your company pages

LINKEDIN HAS GOTTEN THE MAKEOVER THAT IT DESPERATELY NEEDED. STAY

AHEAD OF THE CURVE AND UPDATE YOUR PAGE TODAY. YOU NEVER KNOW WHO IS

LOOKING FOR YOU.

That’s it!