Updated 12-18-13

B2C Brands* Web, Mobile, and Social Media Content Marketer/Writer*currently: easyclicktravel.com, lastminutetravel.com, and lmtclub.com

Job DescriptionReporting to the Vice President of Marketing, the Content Marketer/Writer (CMW) is a full-time, professional staff position based in Maitland and Altamonte Springs, Florida. Required The CMW must have excellent writing, editing, and proofreading skills (note that writing samples will be required to schedule an

interview, and that the interview will include a "write on demand (on deadline)" writing assignment), including impeccable English-language grammar skills with a preference for candidates with journalism experience.

Preferred The CMW has a thorough understanding of digital media marketing communications solutions including web, mobile, social media,

SEO, digital media, and analytics.

Job DutiesThe CMW coordinates, manages, maintains, monitors, and executes the consumer brands' social media initiatives across a variety of social media and communications channels and platforms, including, but not limited to Facebook, Instagram, Twitter, Vine, YouTube, Pinterest, LinkedIn, SlideShare, Google+, and WordPress. The CMW will take ownership for the coordination and implementation of the brands' strategy for initiating and perpetuating engagement across new media channels, develop content for posting on designated social media platforms and provide timely analysis and assessment of relevant online data and metrics in support of the brands' communications priorities, marketing, and branding efforts. The CMW will participate in the training and professional development of employees learning to use social media. The CMW will be responsible to ensure each brand’s multiple social media accounts are filled with timely, relevant, and engaging content, and will have “hands –on-keys” responsibilities for the day-today content creation and publishing. The CMW will serve as a member of the marketing team and as a member of the B2C team. Execute a comprehensive social media strategy for the brands', integrating new and traditional media components and sound

social media techniques Maintain, monitor and manage the brands' comprehensive social media platform Coordinate with company departments to plan video, graphic and photographic support to be used in the university's digital and

social media content Partner with company departments to ensure appropriate and consistent online messaging Maintain compliance with appropriate federal, state and university regulations and policies related to social media Develop, plan and coordinate various social media outreach events, promotions and initiatives Participate in company activities and initiatives that provide opportunities for information sharing and/or learning about products

and customers Participate in special projects when assigned Perform other duties as assigned.

Required Skills Relevant bachelor’s degree program from an accredited institution. A minimum of three year’s of professional experience writing, marketing, journalism, and/or social media. Advanced creative,

writing and editorial skills with an emphasis on visual communication, communications, public relations, marketing, English or a related field.

Thorough and demonstrated knowledge of social media applications/platforms. Familiarity with social media monitoring and analytics resources, trends and best practices. Knowledge of current and emerging communications methodologies and technologies from a brand marketing perspective. Basic knowledge of creative web communication tools and resources including HTML, CSS, Flash, Dreamweaver, Photoshop, and

Illustrator. Expertise in planning, prioritizing, and goal setting including the ability to manage multiple projects, determine project urgency,

create detailed action plans, and organize schedules and tasks. Ability to contribute individually and lead, manage and participate in collaborative initiatives and cross-functional teams. An excellent communicator, a high-energy self-starter and individual known to be creative, entrepreneurial, flexible and results-

oriented. Flexibility to work beyond the scope of normal hours of 8:30 a.m. - 5:30 p.m., including evenings and weekends.

CompanyTravel Holdings, Inc., one of the most distinctive and expansive travel distribution companies in the world, was created in early 2004 through the merger of Tourico Holidays, LastMinuteTravel.com, LastMinuteCruises.com and Travel Global Systems (TGS). Travel Holdings uses proprietary technology to supply travel inventory at competitive pricing, Travel Holdings integrates with all segments of the online travel industry including retail, wholesale, group, travel agents, corporate and affiliates.