What a Car SalesmanCan Teach You About

Content Marketing

What a Car Salesman Can Teach You About Content Marketing

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At some point in our adult lives, we’ve probably had to say goodbye to our car.

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If you’ve reflect on your experience visiting various dealerships, then you know exactly how persuasive a car salesman can be:

very.

Car salesmen are some of the most suave talkers in the world. They have a distinct ability to:

• Earn trust

• Build rapport

• Convince you to close a deal

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Similarly, did you know that your content marketing strategy is like a car salesmen?

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In reality, the end goal of content marketing is just another form of sales.

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When you understand this, you can maximize this avenue to the max. Here’s how:

#1 Find Out What Your Audience Wants

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Just as a car salesman asks what kind of car your looking for so they can lead you in the right direction, determine what your audience truly wants in their content.

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This will give

you

the opportunity to lead them in the right direction.

#2 Then Give it To Them

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When you know what your audience wants, don’t try to dictate the conversation. Rather, find the market need and then fulfill it.

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Of course, you can still establish your own brand, voice, and authority while doing so!

#3 Avoid Sales Language •

Ever notice how car salesmen don’t push a specific car? Instead, they want you to come to the conclusion on your own so that you make the purchase.

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The instant you use sales language, your audience will leave before you can even make an elevator pitch!

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In short, you want to provide value to your readers, not sales-filled language!

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And the only way you can do that is to act like a car salesman, find out what they want, and lead them in the right direction!

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