2016

Cultivating unique and desirable workplaces and relationships

CONSUMERBRAND

EMPLOYERBRAND

CONSUMERBRAND

Past Present

CONSUMERBRAND

EMPLOYERBRAND

EMPLOYERBRAND

Future

#1Hiring Is The Most Important

q Employeereferralsisthekey– upto50%ofyournewemployeesshould comefromreferrals

q Makerecruitingpartofeveryone’s job-mostemployeesshouldspent4-10hperweekonhiring

q Getthebestreferralsbybeing ‘super’specific

q Builtreferralsonintrinsicnotextrinsicmotivators

q Managereferralswell– callwithin48h,weeklyupdates

q Improvehiringprocess- bestpredictorofperformance isaworksampletest,secondbest– testofgeneralcognitiveability,third– structuredinterviews

q Givecandidatesthereasontojoin

#2Hire Attitude

Not Skills

LOWPERFORMERS:q Arenegativeq Blameothersq Feelentitledq Don’ttakeinitiativeq Procrastinateq Resistchangeq Createdramaforattention

HIGHPERFORMERS:q Allopposite+itdepends!

#3Turn

Strangers Into Friends

q Onboardwithaneyetowardfriendship– assignbuddy,introducenewemployeesbydescribingtheirinterests,lookforcollaborativeassignments

q Encouragepeopletosharemutualpassions– supportsharedinterests,allowtotakesignificantothers

q Enhancecaringforeachother–birthdayreminders,smallbudgetforcelebratingthem

#4Show

Purpose

q Neverstopcommunicatingpurpose

q Involveemployeesincharitablegiving

q Connectemployeeswiththeirenduser

“One cannot lead a life that is truly excellent without feeling that one belongs to something greater and more permanent than oneself”

– MIHALYCSIKSZENTMIHALYI

q Exposeemployeestonewandunexpectedideas– group-viewingofemployee-nominatedTEDTalk,monthlyshow-and-tellonindustrytrends,bookclubs

q 20%oftimeforself-authoredprojects

q Promotenappingandexercising

q Providespacefordistraction–tablehockey,etc.

#5Pay

To Play

qQuarterlyprizeforemployeeswhotakerisks,bestNewMistakecategoryinthelistofannualemployeeawards

qApplicantsarerequiredtolistsomeoftheirbiggestcareerblundersandthenexplainwhatthey’velearnedfromeachexperience

#6Reward Failures

q Clearobjectivesandquickfeedback(atleastsixtimesperyearforaslongas90min)

q Outsourcepraise,encouragepeer-to-peerrewards– atanytimeanyonewithoutaskingpermissioncanrewarda$50bonustoanycolleagueortakehercolleaguetolunch

q Cultivategratitude- forexample,setasidetimeforemployeestosharetheirrecentpersonalaccomplishments

#7Give

Feedback and Praise

q Experiencesaremorerewardingthanobjects

q Smaller,quarterlybonusesbetterthanannualones

q Relativelyinexpensiveworkplacebenefits—forexample,ahigh-endespressomachine,interestingsnacks,etc.

q Unexpectedpleasuresdeliverabiggerthrill

q Musicandscentsenhancehappiness

#8Boost

Workplace Happiness

#9Eliminate All Status Symbols

q Buildoncavemaninstincts–additionsofplants,freshflowers,imagesofnature,naturallight,seatingwithviewsoftheoutdoors,campfires&caves

q Brandworkplaceexperience–officeisyour“bodylanguage”,touchpointmaps(usesoflobbies,hallways,bathrooms,breakroomstocommunicate),modestbudgetsfordecoratingworkstations

#10Office Design

Shapes Thinking

Thank you!