CMO CONGRESS GDANSK APRIL 25, 2012

IS YOUR BRAND A BATTLESHIP?

OR HOSTING A GAMESHOW?

HOW TO BECOME A BRAND GARDNER

7 GARDENING TOOLS

TOOL 1: MAKE ROOM FOR OTHERS

THREADLESS

TOOL 2: PLAN FROM YOUR PURPOSE

THE GOAL IS NOT TO IDENTIFY PEOPLE WHO NEED WHAT YOU MAKE, THE GOAL IS TO IDENTIFY PEOPLE WHO BELIEVE WHAT YOU BELIEVE

EMIRATES AIRLINE CONNECTS GLOBALISTAS TO INSPIRE A NEW WORLD

http://www.youtube.com/watch?v=kSXzslHsNtQ

GREEN GIANT GET KIDS TO EAT VEG

TOOL 3: REFLECT THE INSIDE OUTSIDE

AXE/DOVE: SAME COMPANY, TWO DIFFERENT VIEWS OF WOMEN

http://www.youtube.com/watch?v=SwDEF-w4rJk

TOOL 4: BE GENEROUS

A GIFT = TO GIVE, TO RECEIVE, TO RECIPROCATE

AMEX DOES FIRST

TOOL 5: LIGHT MANY FIRES

BURGER KING

RED BULL

TOOL 6: BE HUMAN

PINTEREST WELCOME

TOOL 7: GET YOUR HANDS DIRTY

I QUIT MY JOB

WHAT ABOUT US?

SEE YOU IN THE GARDEN @HKLEFEVRE

“IN THE LAND OF THE ONE-EYED MONSTERS, CLOSE ONE EYE”