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In recent years, as the terms "B Corp" and "benefit corporation" have been used more frequently, they have also mistakenly been used interchangeably. Join us to learn about the B Corp and Benefit Corporation business structures and how they can help your business. Find out if this new social value-friendly business structure is right for you.
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BENEFIT CORPORATIONSBusiness of the People,
by the People, for the People
+Chris Mohritz | [email protected] | #IdeaToOperations
OUR JOURNEY
● The Problem● The Solution● How It Works● Considerations
Discussion (not just a presentation)Interupt me at anytime (questions / comments)
WHAT WILL YOU DO WITH SUCCESS?
nypost.com/2012/09/02/apple-tries-to-fix-rep-as-stingest-companygoogle.org/projects.html
THE PROBLEM
CONSUMERS WANT SOCIAL IMPACT
●
conecomm.com/2013-social-impact
STARTUPS WANT SOCIAL IMPACT
forbes.com/sites/skollworldforum/2013/05/02/the-rise-of-social-entrepreneurship-suggests-a-possible-future-for-global-capitalism
skollfoundation.org
LEGAL SYSTEM REQUIRES PROFIT
"A business corporation is organized and carried on primarily for the profit of the stockholders. The powers of the directors are to be employed for that end. The discretion of directors is to be exercised in the choice of means to attain that end, and does not extend to a change in the end itself, to the reduction of profits, or to the non-distribution of profits among stockholders in order to devote them to other purposes."
benefitcorp.net/storage/Benefit_Corp_vs_Traditional_Corporations.pdf
THE SOLUTION
BENEFIT CORPORATION
bcorporation.net/open-letter-to-business-leaders
OPTIONS
(Legal) Benefit Corporation● bcorporation.net/what-are-b-corps/legislation
(Certified) B Corporations● bcorporation.net/what-are-b-corps
HISTORY
en.wikipedia.org/wiki/Benefit_corporation
THE FUTURE
benefitcorp.net/state-by-state-legislative-status
HOW IT WORKS
CORPORATE SOCIAL RESPONSIBILITY
Corporate social responsibility encompasses not only what companies do with their profits, but also how they make them. It goes beyond philanthropy and compliance and addresses how companies manage their economic, social, and environmental impacts, as well as their relationships in all key spheres of influence: the workplace, the marketplace, the supply chain, the community, and the public policy realm.
hks.harvard.edu/m-rcbg/CSRI/init_define.html
REQUIREMENTS
benefitcorp.net/reporting-requirements
CONSIDERATIONS
CONSUMER CSR PRIORITIES
WHERE TO PUT CSR MESSAGES
conecomm.com/2013-social-impact
MESSAGE-TO-MARKET MATCH
● Today, customer drives the boat
● If we don’t engage them, someone else will
● If we don’t match their worldview, someone else will
csrwire.com/blog/posts/1193-beyond-demographics-the-new-responsible-consumer-profile
CAUSE MARKETING
causemarketingforum.com/site/c.bkLUKcOTLkK4E/b.6448621/k.B22B/Cause_Marketing_101.htm
IMPACT INVESTING
“...investments made into companies, organizations, and funds with the intention to generate social and environmental impact alongside a financial return.”
thegiin.org
RESOURCES
● conecomm.com/2013-social-impact● benefitcorp.net● bcorporation.net● csrwire.com● csreurope.org● causemarketingforum.com● skollworldforum.org● thegiin.org● philanthropy.com
TO SUM IT UP...
● Conscious Capitalism becoming the norm?
