What is Social Media & Ways to Use it To Promote Your business

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  • 1.What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com What is Social Media&Ways To Use It ToPromote Your Business

2. Presented ByNatalie Alaimo Brilliant Web Design www.nataliealaimo.com www.facebook.com/NatalieAlaimoPage www.twitter.com/nalaimo http:// au.linkedin.com/in/nataliealaimo / What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 3. What is Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 4. What is media ?

  • Definition of media:A broadcast means of communication to reach or influence people.
  • What is media:Any kind of data including graphics, images, audio and video. Multimedia is a collection of different types of media.

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 5. What is Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com The web is at a really important turning point right now. Up until recently, the defaulton the web has been that most things arent social and most things dont use your real identity. Were building toward a web where the default is social. Mark Zuckerberg Social Media is using these means of communication in a social manner to reach or influence people 6. Traditional Marketing What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

  • You broadcast the message
  • Market receives the information
  • One Way Communication
  • They cant communicate back

7. New Social Media Marketing What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Advertising on the web is less about just hitting someone with a message... it's about engagement.Mark Zuckerberg

  • You broadcast the message
  • Market receives the information
  • You engage them
  • They communicate back

8. Why Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

  • Social Media is a logical extension of what we have been doing for years.The technology has changed but the fact remains that as humans we want
  • To Connect
  • To Learn
  • To Express
  • To Share
  • To Interact

9. But what about business?

  • Business is one human connecting with another human

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 10. VCP Formula What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Visibility + Credibility = Profitability

  • Social Media tools & platforms provide you with an opportunity to be visible
  • The information & media you share builds your credibility
  • You can then move your fans/followers off Social Media to your website or blog where they enter your sales process and end up in the profitability zone

11. Social Media Sales Funnel What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 12. Why Social Media?

  • Managed and Set Up Correctly Social Media
  • can achieve all of this for you.

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 13. Why Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 14. What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 15. Big 3 What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 16. What isWhat is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

  • Facebook allows you to share your life and business with friends, family, clients and potential clients. You share via Facebook using a mixture of media, from status updates, notes, links, videos, images and so much more.
  • Facebook has a mixture of accounts from personal profiles, community pages to official pages and groups. The right one for you will depend on your business and objectives.

17. Facebook What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 18. What isWhat is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

  • Sharing your life in 140 characters called a Tweet
  • Twitter is a relaxed style where users share a mixture of social, personal and business content.
  • Allows sharing of content very easily via the reTweet feature
  • Twitter provides the opportunity to share brief snippets of information with your customers allowing them to view and read what they are interested in.
  • It allows you to quickly share information with people interested in you and your company.

19. Twitter What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 20. What is What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

  • LinkedIn is a business orientated social networking site.
  • It has similar features to Facebook in terms of friends called connections and status updates.
  • Its main use is for business networking and recruitment.
  • LinkedIn has a very professional, white collar feel, where users interact by using status updates, groups and discussions.
  • LinkedIn is purely professional based and doesnt have the fun factor.
  • LinkedIn users can get recommendations from their connections

21. LinkedIn What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 22. Who Is Your Target Market?

  • Be as specific as possible
  • Think of your current clients (the ones you like)
  • Think of the industries you deal with
  • Which position in the companies
  • Age, gender, income, interests/hobbies
  • Complete the worksheet

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 23. Where is Your Target Market? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 24. Summary

  • Statistics vary from source to source
  • Fastest growing demographic on Facebook Females 55 65
  • LinkedIn has a higher average age than other sites
  • Females dominate Facebook, Twitter & FourSquare
  • Males dominate LinkedIn & YouTube
  • Average age is 38

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 25. Social Media Strategy

  • Three Specific Strategies
    • Brand Awareness
    • Build A Community
    • Gaining Sales
  • Two Overall Benefits
    • Visibility & Credibility
    • Search Engine Optimisation

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 26. Social Media Strategy

  • Sharing High Quality Information
  • Sharing Valuable Information
  • Engaging Your Clients
  • Using a variety of media written, audio, video
  • Using a variety of tools and platforms Facebook, Blog, Forums, Review Sites

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com You can buy attention (advertising), you can beg for attention from the media (PR). You can bug people one at a time to get attention (Sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.David Meerman Scott 27. Brand Awareness

  • Building your Brand Name
  • Getting your Brand Known in Your Niche
  • Visible to your target market
  • Get people talking about You Personal Branding
  • Get people talking about Your Brand

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 28. Brand Awareness What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 29. Blendtec What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com The first videos went on the companys website on Nov 2, and after only 1 day the site had received 23,000 hits. After being released on YouTube the videos exploded, with their version of a golf ball smoothie receiving over 1.7 million views. Ten days ago, I didnt even know what YouTube was, said Dickson with a chuckle. Im learning real fast. For around $50 (the cost of the items the blender has destroyed) the company has managed to reach an international audience of millions. We have built a top-of-mind brand recognition awareness of this company in a matter of days, Wright said. Read more: Case Study:Blendtec The Power of Viral Marketing |ineedhits http://blog.ineedhits.com/small-business-news/case-study-blendtec-the-power-of-viral-marketing-27432274.html#ixzz0zrj5ywI6 30. Build A Community

  • Women In Business

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 31. Build A Community What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 32. Build A Community

  • Zarraffas Coffee

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 33. Gaining Sales

  • Isnt this the reason we are in business?
  • Adding more prospects into your sales funnel
  • Gaining more sales (online)

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 34. Gaining Sales What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 35. Gaining Sales What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 36. Benefits Of Social Media

  • Increased Visibility
    • Consistency in posting
    • Vary posting times to capture varied audiences
  • Increased Credibility
    • Quality information
    • Relevant information
    • Valuable information
  • Increased Search Engine Rankings
    • Selecting correct usernames
    • Using keywords where possible
    • Posting frequently
    • Posting Consistently

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 37. Setting Objectives

  • Should be based on goals, strategy and business
  • Set Objectives per platform
    • x amount of friends/followers by a certain time
    • x amount of interaction (comments, likes)
    • % increase in traffic to your website
    • x amount of friends sharing your information with their friends
    • status updates x times per week

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 38. Mistakes to Avoid

  • Large amount of fans but not your target market quality vs quantity
  • Lack of Advertising
    • advertise your social media profiles offline
  • Giving up after a short time
    • Social Media is a long term strategy
  • Relevant Content 80/20 business/personal
    • If someone lands on your page will they find updates which will increase or decrease your credibility?

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 39. Mistakes To Avoid

  • Too Many Accounts
    • Either integrate accounts or only open what you can manage
    • Dont build up a following and then abandon account Boost Juice
  • Lack of Engagement
    • Engage first then sell
    • Answer and respond to questions/feedback
  • Not linking back to website/resources
    • Build creditability by linking back to more information
  • Lack of Monitoring
    • Check in daily or every few days
    • Restaurant who started an account and then left it had people wanting to book on their page but they never responded

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 40. Boost Juice What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 41. Linking To Marketing

  • Should form part of your marketing strategy
  • Move from Advertising (blasting model) to Social Media (engagement model)
  • Providing content instead of sales
  • Position your brand and you as the expert
  • Encourage offline to connect online
    • Most users dont see it as opt in marketing when liking pages, following and connecting

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 42. Link to Website

  • Build a database
    • to continue the marketing process
    • Social Media platforms could be gone tomorrow
  • Link back to your website/blog
  • Website should have fresh, original & new content
  • Integrate with Social Media both ways
    • Plugins and badges on website
    • Links from social media platforms to read more

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 43. What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 44. Editorial Brainstorm

  • Breaking your business down into bite size pieces
  • Start with the big topics then deeper
  • Think of:
    • Commonly asked questions
    • Interesting or unusual facts
    • Commonly forgotten things
  • Complete Worksheet

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 45. Editorial Schedule

  • Objectives & Goals
    • How often can you post?
    • Which platform works best for your market?
    • Which media works best for your market?
  • Complete Worksheet

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 46. Facebook

  • Personal Profile
  • Official Page

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 47. Twitter

  • Business Profile

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 48. LinkedIn

  • Personal Profile
  • Company Page

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 49. YouTube

  • Create your own channel

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 50. FourSquare

  • Location Based
  • Users Check In when visiting
  • Can offer promotions based on number of Check Ins
  • Excellent for creating repeat purchases for location based business
  • Mainly Females

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 51. Forums & Discussions

  • Search for Forums & Discussion boards on your topics
  • Register and join in the conver...