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Living at the intersection of technology, entrepreneurship, and believing they can make a difference.The Millennial Leaders are the 11% of those surveyed who are the most likely to drive global change through technology. 74% believe they can make a global difference compared to 40% worldwide. Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa. Read more about the Millennial Leaders here: http://survey.telefonica.com/meet-the-millennials/millennial-leaders/
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Europe What Makes Millennials Tick?
The Economy Is The Most Important Issue In Europe, Particularly Western Europe
North America
Latin America*
Asia
Central & Eastern Europe
Western Europe
Middle East & Africa*
#1. Social Inequality: 19% #1. Education: 19%
#1. The Economy: 34% #2. Social Inequality: 15%
#1. The Economy: 22% #2. Social Inequality: 17% #2. Poverty: 17%
#1. The Economy: 24% #1: Social Inequality: 24%
#1. Terrorism: 19% #2. Political Unrest: 13%
#1. The Economy: 46% #2. Education: 12%
*The Economy Ranks: #4 in LatAm (11%) #4 in MEA (10%)
2
Climate Change Is Less Pressing To Central & Eastern Europe Than Western European Millennials
Globally, 53% of Millennials believe climate change is “very pressing”
North America
Latin America
Asia
Central & Eastern Europe Western Europe
Middle East & Africa
36%
70%
49% 38%
44%
59%
3
Few European Millennials Believe The Economy Is Headed In Right Direction
4
Yet, European Millennials Are Split On Whether Regulations Will Drive Economic
Growth The best way to drive economic growth in my country is through…
5
% Say it is difficult for their generation to progress from school to the workplace environment
% Say they expect to have to continue working indefinitely, and will not have enough money to retire comfortably
Global
North America
Latin America
Western Europe Central & Eastern Europe Asia
Middle East & Africa
Professional Progression Is Keeping European Millennials Up At Night
63%
58% 61%
74% 66%
61% 59%
39%
49% 19%
56% 60%
33% 39%
6
European Millennials Don’t Believe They Are “Professionally Entitled”
Global North America
Latin America
Western Europe
Central & Eastern Europe
Asia Middle East & Africa
More than half believe a decent paying job is a privilege,” as opposed to a “right”
7
European Millennials Are Less Devout Than Their Parents…
Global North America
Latin America
Western Europe
Central & Eastern Europe
Asia Middle East & Africa
More devout 12% 13% 16% 9% 12% 11% 21%
Less devout 51 50 55 52 46 51 43
Equally devout 37 37 29 39 42 38 36
In Western Europe, In Central & Eastern Europe, Say they are less devout than their parents
52%
52%
8
…But Open To Others’ Religious Beliefs…
Global North America
Latin America
Western Europe
Central & Eastern Europe
Asia Middle East & Africa
Very open 37% 38% 46% 37% 21% 36% 39%
Somewhat open 39 40 33 38 38 42 38
Not very open 14 13 13 12 23 13 16
Not at all open 10 10 7 13 17 9 6
In Western Europe, In Central & Eastern Europe, say they are open towards other religions and beliefs outside their own
75% 59%
9
…And Would Consider Marrying Someone With Different Religious Beliefs
Global North America
Latin America
Western Europe
Central & Eastern Europe
Asia Middle East & Africa
Yes 45% 52% 56% 49% 32% 43% 29%
Maybe 35 27 31 33 46 39 27
No 19 20 13 17 22 17 42
In Western Europe, In Central & Eastern Europe say they would consider marrying someone with different religious beliefs
82%
78%
10
European Millennials Say Government Does Not Reflect Their Values and Beliefs
I believe my country’s current political system represents my values and beliefs (Showing Disagree)
Somewhat Disagree Strongly Disagree
11
% believe the most important way to make a difference is Global North
America Latin
America Western Europe
Central & Eastern Europe
Asia Middle East & Africa
Improving the access to and the quality of education 42% 37% 53% 32% 42% 44% 43%
Protecting our environment 41 29 52 32 39 48 24
Eliminating poverty 39 34 46 45 37 36 43
Providing basic food and shelter to people 24 34 22 27 25 21 23
Promoting sustainable energy 24 20 19 20 12 31 18
Belief In Change Through Education, Eliminating Poverty And Protecting
Environment
12
The Study Of Choice For Success? Technology
% believe the most important field of study to ensure personal future success
Global North America
Latin America
Western Europe
Central & Eastern Europe
Asia Middle East & Africa
Technology 36% 28% 34% 23% 30% 44% 30%
Economics 20 17 19 20 25 20 19
Foreign Languages 13 3 17 15 16 13 17
Science 12 19 10 15 9 9 14
Mathematics 4 7 5 5 5 3 7
Literature 3 4 3 3 3 3 3
13
Learn more at www.telefonica.com/millennials
#TEFMillennials
