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A beginners guide to online marketing. Things that every online marketer should know and remember.
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What every online marketer needs to understand
Seif Khemaissia DIGITAL COMMUNICATIONS STRATEGIST
Internet Growth
The internet supposedly began as a CIA tool to manage files and information in a quick and organized manner
Organizing files was a common problem in government organizations, hospitals and corporations
Technology came to the rescue
Using the computer to digitalize information and links between files/pages. The internet was created to allow quick access to thousands of files through any phone line
WEB 1.0
MONOLOGUE
Websites were merely files of organized pages. Visitors could read only.
Global Internet usage exploded in 1995
Demand for innovation came sooner than the internet could handle
Technology came to the rescue again
WEB 2.0
DIALOGUE
The internet provided ever-developing new forms of communication.
Today, 1.6 billion people are online
Almost 1 out of every 4 people
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As internet usage continues to boost..
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So does technology…
Opening doors to limitless ways for brands to connect with consumers
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What online marketers NEED to understand
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Proliferation has thrown the rulebook out the window
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RULE #1: LISTEN
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Consumers have got a VOICE… and can make or break a brand
VS
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Spiral Vibe 2009 (All Rights Reserved) 25
RULE #2: ENGAGE
25Spiral Vibe 2009 (All Rights Reserved)
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AND CATCH THE NEXT WAVE
BEFORE IT CATCHES YOU
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That’s all for
now folks!
Seif Khemaissia +6017 2947471 (Malaysia)
T: twitter.com/seifk