What your clients really want is you!

“What Your

www.SmartSimpleMarketing.com

“What Your

Clients Really

Want Is YOU!”

Sydni Craig-Hart

The Smart Simple

Marketing Coach

Branding

• What comes to mind when you think of a

brand?

– Company logo?


– Company logo?

– An image that represents you?

– A particular tag line?

• If so, this is a misconception!

Brand – YOUR Business!

• Logo and tagline do play an important part

• Most important part of your brand is:

YOU!!!


YOU!!!

• Your brand HAS to be reflective of who you

are and the services and products that you

offer

You

• What are you know for?

• Why do clients come to you?

• How do you make a difference


• How do you make a difference

in their lives?

This is key!!

Changes Over Time• Your business will change and grow, but your brand

has to stay relevant and fresh

– What you are known for has to be pertinent to your target

market


market

Example: I started my company as a virtual marketing implementer. Today,

I no longer am the technician for my clients. I simply teach them how to

strategically and consistently use marketing to increase their profits. Now,

I'm known for "teaching smart, simple marketing" strategies to my clients

instead of "implementing" for them. My brand has evolved over the years

to reflect how I serve my clients and the value I create for them.

McDonalds

• Continues to refresh its brand as it adapts to

changes in the food industry

• Has adjusted with the times and has kept it’s


• Has adjusted with the times and has kept it’s

brand relevant and fresh as it continues to

dominate the fast food industry

BE-ing Your Brand

• When marketing your business, your

prospective clients instantly develop an

opinion about YOU and what you are offering


opinion about YOU and what you are offering

• If they feel that they can trust your brand, or

YOU, they will likely work with you to solve the

problems that they are facing!

What should you do then to make sure that

you stand out from the crowd of

businesses who offer the exact same

services and products that you do?


BE your brand and stand apart from the

pack.

Unique Selling Proposition• If there are 100 competitors who serve the same target

market as you, how can you separate yourself from

them?

– You will need to highlight your Unique Selling Proposition


– You will need to highlight your Unique Selling Proposition

(USP). This is the substance of your business and personality

that makes you different from those 100 or even 1,000

competitors.

– Just like your fingerprint and dental imprint, there is not

another person who has ever lived that can offer what you do

in the way that you do it.

What Makes YOU Unique?• Interests

• Passion

• Experience


• Experience

• Education

• Your big WHY

– The reason WHY you started your business in the

first place

In The Market Place

• Don’t be shy about this important position

• You have made your mark and are here to stay

• Your brand has already benefited your


• Your brand has already benefited your

previous clients

• Continue to stand alone as the one who can

serve your industry like no other person!

Identifying your USP• Accentuate the benefits that your clients

receive from working with you

• Service professionals are really problem


Service professionals are really problem

solvers

– Experts at taking our clients from challenge to

solution

• Prospective clients need to see clearly what

you have done for others

Talk to Previous Clients• Pick your BEST clients and ask:

– Why they came to you in the first place

– Why they choose you


– How did you help them to increase their income,

improve their health, save more time or avoid a

catastrophic problem

• Answers are the EXACT words you want to use

to convey the value of what you offer

Credence To Your USP

• Proves that you ARE truly remarkable and

one-of-a-kind

– Trusting that you truly are unique and generously


– Trusting that you truly are unique and generously

expressing how you make a difference in the lives

of others will ensure that your brand is fresh and

relevant.

“BE”• “BE” more you

• “BE” your brand

– Walk it


– Walk it

– Talk it

– Live it

Clients will hire you because you are more

confident in who you are and in what you

have to offer them!

“YOU”

• The more “YOU” you infuse into your brand,

the more effective your marketing will be

• The more effective your marketing is, the


• The more effective your marketing is, the

more clients you enroll

• The more clients you enroll, the

more profitable your business is!

Thanks for watching!Visit www.SmartSimpleMarketing.com

NOW to pick up your FREE marketing

tools, including the free training “5

Simple Steps to More Clients, More


Simple Steps to More Clients, More

Visibility and More Freedom” and to

schedule a complementary “Business

Breakthrough” session with Sydni! Sydni Craig-Hart

The Smart Simple

Marketing Coach