Whirlpool Corporation - Who we are

WHIRLPOOL CORPORATION CONFIDENTIAL WHIRLPOOL CORPORATION CONFIDENTIAL

March 2013 WHO WE ARE - WHIRLPOOL CORPORATION

WHIRLPOOL CORPORATION CONFIDENTIAL

EVERY HOME…EVERYWHERE

COMPANY OVERVIEW

Over $18 billion in revenue

Markets to consumers in nearly every country

World’s leading manufacturer and marketer of home appliances

2

#1 North America

#1 Latin America

#2 India

#4 Europe, Middle East and Africa


WHIRLPOOL HISTORY

3

WHIRLPOOL HISTORY

Multi-Product and Whirlpool Brand

Multi-Brand International Expansion

Globalization

1911 - 1948 1948 - 1980 1980s 1990s

Single Product, Single Customer, No Brand


THE WORLD’S LEADING MANUFACTURER AND MARKETER OF MAJOR HOME APPLIANCES

4

• Products: full line of major home appliances

• 2012 sales: $ 18.1 billion

• 2012 net earnings: $ 401 million

• 2012 units shipped: 52, 500, 000

• Manufacturing, Research & Technology: 13 countries, 4 continents 65 R & T centers

• R & D investments: 2006 - 2010 : $ 516 million

• Marketing: 130+ countries

• Employees: approximately 68,000 worldwide

• Brands: compelling portfolio of consumer preferred brands


EVERY HOME…EVERYWHERE

SENSE OF PURPOSE

Improving Lives … One Home, One Family at a Time

5


WHIRLPOOL CORPORATION HAS SIX $1 BILLION+ BRANDS

LEADING PORTFOLIO OF BRANDS

6


#1 Major Appliance Company

Strongest Brand

Portfolio

Best Distribution

Leading Scale

Geographic expansion

Product innovation

Product line/

Channel share growth

Adjacent Businesses

STRONG FOUNDATION + GROWTH = LONG-TERM VALUE CREATION

7


LEADING GLOBAL BRANDED CONSUMER PRODUCTS COMPANY

SIGNIFICANT OPPORTUNITY TO GROW CORE PRODUCT LEADERSHIP AND EXPAND ADJACENT BUSINESSES

EXTEND THE CORE EXPAND BEYOND

THE CORE + +

Products or services that

are dependent on

and related to our

core business

Stand-alone businesses

that leverage our core

competencies and core

business infrastructure

GROW THE CORE

T-12 major appliances

8


REVENUE SEGMENTATION

2012 Long-Term Revenue

Growth Target

Core Products + 4 – 6%

Adjacent Products/ Businesses

+ 10 – 15%

Total Whirlpool + 5 – 7%

9

78%

22%

Core Non-Core


GLOBAL LEADER MORE DIVERSIFIED REVENUE

2012

2006

10

North America $9.6B 52%

Latin America $5.0B 27%

Europe, Middle East and Africa

$2.9B, 16%

Asia $0.8B

5%

North America $11.6B, 64%

Latin America $2.7B, 15%


$3.4B, 19%

Asia $0.5B

2%


OVER 2/3 OF INTERNATIONAL REVENUE DERIVED FROM EMERGING MARKETS

STRONG AND GROWING PRESENCE IN EMERGING MARKETS

2006 2012

11


52%

Latin America

41%

Asia 7%


33%

Latin America

57%

Asia 10%


GROWTH OPPORTUNITY AS PENETRATION INCREASES

SIGNIFICANT GROWTH OPPORTUNITIES

Current Average Penetration %

12

0%

10%

20%

30%

40%

50%

60%

70%

80%

United States

Western Europe

Central & Eastern Europe

Middle East Mexico Latin America

China India


STRONG INTERNATIONAL ASSETS

Leading brand portfolio

Leading emerging market position

#1 in Latin America appliance

#1 in Global Compressors

#2 in India

Platform for growth in China

Superior economies of scale

Leveraging global capabilities in local regions

Strong local management base

We have developed local capabilities to win

13


2013 ONGOING BUSINESS OPERATIONS(1)

14

NEGATIVE NEUTRAL POSITIVE

Global demand

Innovation and adjacent business growth driving mix

Fixed-cost and capacity-reduction benefits

Ongoing cost productivity

Free cash flow

Material and oil- related costs

Foreign currency


MARGIN EXPANSION ACTIONS DELIVERING RESULTS

15

Record year of margin expansion in 2012

Continued margin expansion and strong underlying cash generation in 2013

Well positioned for global industry demand recovery

Favorable trends in U.S. housing and growth opportunities in emerging markets

Remain committed to delivering 8 percent margin target by 2014

2%

4%

6%

8%

Q3 '11 Q4 '11 H1 '12 Q3 '12 Q4 '12 2013 Target

Ongoing Business Operating Margin(1)


Shareholder Value Creation Targets

ROADMAP FOR GROWTH AND VALUE CREATION

Growth

► Geographic expansion ► Product line extension ► Adjacent revenue streams

Margin Expansion

► Leading brands & innovation

► Extend cost leadership ► Extend quality leadership

Cash Generation

► Disciplined capital investment

► Increased asset turnover

+5 – 7% Revenue Growth

4 – 5% FCF % of Sales

8% Operating Margin

+10 – 15% EPS Growth

16