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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
InStyle and White House Black Market :Integrated In Store, In Book, Social Media Campaign
We turn action codes into mobile engagement on any mobile phone.
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
• InStyle Magazine ▫ Top 100 magazine ▫ More 1.7 million subscribers
• White House Black Market:▫ Division of Chico’s FAS Inc., ▫ More than 350 stores nationwide
InStyle with White House | Black Market
RM1
Slide 2
RM1 I made the call-outs bullet styleMade the mag a little smaller, not much, so that it did not overwhelm the messageRoger, 4/15/2011
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
Coordinated In-Book, In-Store and MobileIn-Book spread attracts readers
In Store leverages magazinecontent
Mobile experience helps consumer when help is wanted
RM10
Slide 3
RM10 Nice --- Looks stylish and effective.
Can you incorporate the look in other slides? (I like it when things look like they belong together.)Roger, 4/15/2011
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
How The Mobile Experience Engages:
Captures readers and shoppers with interactive material
Enhances each item by providing styling tips
Cross promotes all pieces in the collection by styling them together
RM3
Slide 4
RM3 Can you combine slides 3 and 4?
Too many words in lower right.Roger, 4/15/2011
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
InStyle Ambassador delivers tips through video
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
Share on social media or opt in for email offers
Share the Work Kit
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
Photo gallery presents each piece
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8
Web page reinforces the cohesion of the kit
Link to home page to explore and buy online
RM7
Slide 8
RM7 I think that you can combine 12-13.Roger, 4/15/2011
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 9
In book and in store tags Mobile engagement
Customers in store and online
All elements compliment each other
RM8
Slide 9
RM8 Careful about introducting a new arrow type.
Not sure about the arrows from mobile engagement to the store/site. Can't see the direct link.Roger, 4/15/2011
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 10
Nellymoser capabilities utilized by White House Black Market/InStyle:
• Branded landing page• High quality mobile optimized video• High quality image flipbook • Link to web commerce• Social network sharing• Opt-in email data capture
RM9
Slide 10
RM9 Not sure what first bullet means.
Not sure what "custom options" means here. This could be standard.Roger, 4/15/2011
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 11
Try Nellymoser on your phone:
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
We turn action codes into mobile engagement on any mobile phone.
For more information, contact us:
www.nellymoser.com1-781-645-1515
